YouTube Shorts: everything you Need to Know - Ineqe Safeguarding Group
Use one of these in your marketing if I am delivering something for you. One story involves an online magician based in the UK going from 17,000 followers to over 3.8 million after switching to use Shorts. YouTube Shorts is a new feature within the YouTube app that allows users to create short videos (lasting no longer than 60 seconds) on their phones. Instagram introduced Reels, Snapchat created Spotlight, and now video hosting platform YouTube is entering the mix with Shorts. A product manager working on YouTube Shorts claimed it is designed to keep users “swiping forever”. YouTube is aiming to make Shorts a feature that will bring overnight fame to users. It should be noted that this feature is designed to make videos go viral. They are allegedly holding nearly £72 million to distribute amongst the best Shorts creators in 2021 and 2022 as an investment in the feature. Oftentimes people who appear to “have it all” are only posting what makes them look happy rather than the truth of how they are feeling. Young people may be drawn in by YouTube’s eagerness for creators to become famous using Shorts. This may be affected by the videos a user watches within their normal feed, as well as a user’s personal data (covered by YouTube’s GDPR agreements). Th is da ta w as done by GSA Content Gene rator DEMO.
There are already stories of creators increasing their following using the feature, which suggests YouTube’s algorithms are benefiting those creators. They are also able to report videos and share them to other social media pages. Users can also report specific Shorts to developers. Users viewing shorts can report content, using the reporting function available on each short. If a child or young person uploads a public video to YouTube, the audio can be used in a Shorts video by anyone. Unlisted means the video can be seen and shared by anyone with a link. As shorts are meant to be seen by anyone and everyone, it is implied that successful shorts should be made public. This means that users are able to create shorts and use some of its features, but the full functionality of ‘Shorts’ is not fully available to the public. YouTube Shorts is designed to be simplistic and familiar to use.
YouTube has no current plans to make Shorts a standalone app. Incentives like this make Shorts more appealing to creators of all ages, who may feel they will have a better chance of being an influencer on a newer platform. There is an increased risk of inappropriate or harmful content being posted to Shorts, as the shorter length and volume of videos may make it more difficult for moderators to check. For more information on what an influencer is, and how this might be shaping your young person’s life, check out our free resource here. If creators do not want their videos or audios to be used in a short, they must opt out manually for every single post when choosing the video’s visibility. It is likely to receive new features and/or updates before being officially rolled out to all users. Ever since TikTok surged into popularity, especially with children and young people, every other social media giant has attempted to answer the accessible, trendy format with new features on their existing platforms.
Comments can be disabled on videos, though it is unclear if Shorts will be subject to YouTube’s comment ban on videos featuring children. Because of the relaxed privacy settings, the YouTube Shorts feature poses several potential safeguarding risks to children and young people. Anyone who is signed in can like or dislike a Short, a reflection of liking or disliking YouTube videos. They are viewed through downward scrolling, exactly like TikTok and Reels. Are you on Facebook? Users can comment on Shorts, even if they are not a creator within the beta testing. Users can interact with other users as well as the Shorts creator through comments and messaging. If someone is not signed into a YouTube account, they can still view Shorts and the comments left on them. Users can access Shorts through a tab at the bottom home screen menu on YouTube. If your young person is keen on using Shorts (or TikTok, etc.) remind them not to disclose personal information, and to be mindful of where they are filming.
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