From Youtube to You
Stauffer said he’s going to start recommending the platform to his brand clients, calling it a minimal-lift, “worth it” investment, particularly as they’re already churning out video content. In addition, Deatherage has taken part in brand partnerships that feel authentic, with most enlisting him to create designs based on whatever it is they’re promoting. “It’s part of a fun experience: You watch a creator, they’ve talked about a product, and you value their opinion and trust them. “It’s really early, so it hasn’t really taken off yet,” Harley Finkelstein, president of Shopify, told Glossy of the partnership. Through a partnership with Shopify announced in July, YouTube allows users to integrate product selling into long-form videos, Shorts and livestreams. Bridget Dolan, managing director of YouTube shopping partnerships, said the most popular categories selling on the platform are beauty, fashion and technology. Pacsun has consistently posted Shorts for the last two months and had a presence on the platform for several months before that, said Tyler MacDonald, senior manager of influencer and social media at Pacsun.
This one’s been around for awhile too (a couple of you sent it to me last year). MacDonald said he’s hopeful Pacsun will have a strong grasp on the type of Shorts content that best resonates among YouTube users by the end of the year. YouTube and long-form video content will be a large focus for the company in 2023. Before Shorts, the level of engagement resulting from the labor-intensive content creation for the platform hadn’t proven worth it. The company is currently advertising on Shorts. He and his social-focused team of five are taking a “trial-and-error” approach to Shorts content, mixing the “best of” Pacsun’s TikTok and Reels videos with original posts spanning influencer outfit checks and inside looks at the company. According to social media leads and influencers, YouTube Shorts is offering the type of first-mover advantage reported by early TikTok adopters, via high engagement numbers out of the gate. YouTube’s Shorts is proving worthy of brands’ focus, even with content demands at a high. She/he wasn’t even catching the runoff to water plants or anything! This art icle has been do ne by GSA Content Ge nerator DEMO.
As funny/cute/adorable as the kitty video is, and it is, I have to wonder what it says about me that I was distracted the whole time about the kitty’s owner wasting potable water like that. Shorts’ 60-second video limit is as short as he’d like to go. It’s also fast-tracking strategic initiatives - like gaining YouTube subscribers, without long-form video investments - and boosting sales. A recent Shorts video with 5,000 views features its corporate employees entering the office and their times of arrival. That video now has 13,000 views, and his third and fourth Shorts posts have 3,900 and 5,000 views, respectively. The owl video is amazing! That owl! Those babies! The crew spent the day capturing styled-to-a-T videos in four different rooms, for 2-3 hours each. He recalled a job he did for Louis Vuitton capturing social content on the set of a campaign shoot. Luxury players including Gucci, Christian Dior and Louis Vuitton are also on board.
Paris-based content creator Frederico Stauffer, who’s regularly tapped by Louis Vuitton, Hermès and Prada for paid, video-focused partnerships, started a YouTube channel on October 20 to “experiment” with Shorts, he said. For Pacsun, Shorts is proving most useful as a tool for gaining YouTube subscribers. About seventy percent of posts are produced by Pacsun, while 30% are made by influencers. Pacsun, on the other hand, would be all in. “But one of the things that are going to be very big for 2023 is live shopping in the Western world. Among apparel brands that have added Shorts to their marketing mix are Nike, Skims and American Eagle. With short-form videos dominating Americans’ screen time, largely in the form of TikToks, brands across price tiers and categories have increasingly leaned into the opportunity. In response, social platforms specializing in other content formats have rolled out features accommodating the trend. The giggling quadruplets have been around for awhile, but I still love them. If you’re still looking for ways to cool your cats down during the heat wave, look no further. Con tent was gener ated with the help of GSA C ontent Generator DEMO .
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