YouTube Shorts for Artists
Check out our guide "Top Five Tips on Promoting Your Music". Ready to get started promoting your artist project on Shorts? Get rid of it and move on! Start by spending time browsing through Shorts to get a feel for how other artists and creators are using the new feature. Don’t worry fam, we’ll follow up with a deep dive into Youtube Shorts to give you more in-depth tips on making the most of the feature to grow your channel and fanbase. 📝 Text addition feature after recording a Short, and use Timeline to control when it appears and disappears. As a creator, you will be in full control of your content and can opt-out if you don’t want others to remix your videos. Similar to video titles, descriptions play an important role in getting your videos found on YouTube. “In our best performing video by a margin of millions of views, the video begins with a guy getting comedically slapped. Collaborate with a YouTube creator and get your song used as a soundtrack on their Shorts video.
Collaborations aren’t uncommon on YouTube and are a great way to get exposure to a new audience. These few seconds capture your channel’s essence in a way that gives new viewers a reason to hit the Subscribe button. But, it’s one way to cut through the noise and bring exposure to your brand. Be original when choosing your personal brand. YouTube Shorts are short-form, vertical videos created using a smartphone. Using built-in video creation tools, you can record, edit, and add elements like music, text, speed, and compilations to create Shorts. Collaborate with professional dancers on YouTube to start a dance challenge using your song as the soundtrack. Over the coming months, Shorts will roll out the ability to use audio from billions of videos across YouTube, unlocking new ways to create content - like reacting to another artist’s new music video, adding your own spin to another artist’s track, or adding your own vibe to a viral dance trend. Timing these posts right can help you be relevant in the eyes of people who might not consider your YouTube videos otherwise and introduce them to your channel.
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All you need is a small group of super-engaged fans who love what you put out into the world. Viewers don’t have time to figure you out and what you’re about. Want more ideas for getting your music out there? Sign up with Amuse to distribute your tracks to YouTube Music for free. YouTube has over 2.6 billion monthly active viewers-that’s over one-quarter of the world’s population. It’s also important to pay attention to your YouTube analytics over time. Like most content initiatives, gaining YouTube subscribers takes time and consistency. Incentive your fans by offering up a prize for the best videos, like a backstage meet and greet, gig tickets (post covid), or signed merch. Try to aim for relevancy instead of just the size of the community when you post in subreddits or in Facebook groups. 10. Cover the hype, but don’t try to create it every time. But have you explored other online communities, especially the ones where you know your audience spends their time? Here’s an example of when Sean Evans of Hot Ones interviewed Harley Morenstein of Epic Meal Time over hot wings. Create a fan-generated content campaign: ask your fans to record a video of themselves doing something with your YouTube video audio looped over the top.
Hogue’s channel has amassed over 565,000 subscribers in less than five years. Plus, buying followers and subscribers is largely frowned upon in digital marketing. As part of your video marketing strategy, consider making YouTube videos that go after existing hype because you know there’s already an invested interest there. These not-so-fabulous YouTube videos might turn off a viewer and prevent them from subscribing. So while your subscriber numbers might go up, your engagement metrics may suffer as a result. So while technically you can buy YouTube subscriptions, it’s not necessarily a good idea. Should you buy YouTube subscribers? Purchased YouTube subscribers run the likelihood of being less engaged with your channel and content. Adam Enfroy, a seven-figure blogger and YouTuber, recommends giving subscribers what they want to see. This is especially important if you want the YouTube algorithm to recommend your content. Both YouTube’s search engine algorithm and viewers love them because they tell them what your video is about.
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