Feature Films Coming to YouTube
You can find the stories here and here. Check out ZDNet's stories on YouTube's filtering systems. ZDNet's review of YouTube's filtering system. For months, Google, YouTube's parent company, has been talking to the major film companies about launching an ad-supported, streaming movie service, two execs with knowledge of the negotiations told CNET News. Last month, CBS, parent company of CNET News, announced it had agreed to post full-length TV shows on YouTube. Consider that Hulu, the joint video venture formed by NBC Universal and News Corp., attracts only a fraction of the 80 million people who visit YouTube each month, but Hulu still managed to generate nearly the same revenue in its first year in business, according to reports. But here's what YouTube offers that Hulu can't: 80 million monthly visitors. By choosing this route, YouTube must go head-to-head against the Web's reigning king of streaming long-form video: Hulu. Viacom CEO Philippe Dauman last summer called YouTube a "rogue company." YouTube became the Web's No. 1 video site and amassed an enormous following, partly by becoming a favorite place for people to post pirated clips of TV shows and movies. No other video site comes close to reaching an audience of that size. Conte nt was g en erat ed wi th the help of GSA C onte nt G enerator D emoversion!
YouTube's new wide-screen player presents video in a less pixilated 16:9 format than the site's standard player, but it falls short of providing Hulu-esque quality. That same month, Google rolled out a new wide-screen video player built to display long-form content. YouTube will begin offering feature films produced by at least one of the biggest Hollywood movie studios possibly as early as next month, according to an executive with a major entertainment company. YouTube was supposed to be despised by the entertainment industry. At least one other studio is trying to cut a similar deal for short-form content with Google, said a separate high-level industry insider. YouTube got rich on the backs of filmmakers, or so it seemed to many content owners. Things got hostile enough for Viacom, parent company of Paramount Pictures, to file a $1 billion copyright lawsuit against Google last year. It's going to be hard for YouTube to land Universal or 20th Century Fox because each has a parent company that owns a stake in Hulu.
A showdown between Hulu and the 3-year-old YouTube was inevitable. To be sure, not all the studios are prepared to give YouTube full-length movies. Google actually began wooing the studios. They declined to specify which ad unit Google prefers--whether it's prerolls or postrolls or something else--but said some of the studios want the final say on how to advertise to viewers. Old Testament. There are known ways to attract viewers and turn them into loyal followers. There's skepticism in some circles about whether enough ads can be placed into a streaming movie to make it profitable without also overloading viewers with commercials. He singled out Auditude, which enables a content owner to insert ads into clips wherever they might appear on the Web. Google also wants to deliver all the ads and this is problematic because some other companies do a better job, according to one of the executives. The one thing that Google and YouTube should be encouraged about is the growing number of Hollywood executives who believe there is plenty of interest in viewing films on PCs. YouTube's move to join the growing number of competitors trying to deliver movies over the Internet isn't entirely unexpected. In addition, Google has lamented publicly YouTube's inability to generate significant income.
What is certain is that YouTube's original hope of building a behemoth business exclusively around short, homemade videos is, to this point at least, a bust. For an idea of what works in your niche, check out other popular YouTubers in the space and see how long their YouTube videos are. The company captured the world's imagination by showcasing 10-minute long user-generated videos but the strategy hasn't yielded much in the way of profits. The sale of your own products: Make, promote, and sell your own stuff and all the profits go into your pocket! Then, Google's approach to Hollywood changed. Another sticking point with some of the film companies is Google's insistence on using a specific ad format for feature films, according to two studio sources. It didn't help that Google often took a hard line in negotiations with the studios, according to multiple sources. The search company, which has said often that it doesn't want to be a media company, won over many a bitter studio suit by developing systems that help them either thwart piracy or profit from it. Over the past year, Hulu's advantages over YouTube have become clear. Hulu's player offers some of the clearest images found on the Web.
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