Short Video Vs. Long Video: Optimizing Video Length

With more time, you can build the content and really pull at your audience’s heartstrings, making them emotionally attached to your idea. These videos have higher retention rates, making it more likely to capture the viewer’s attention - and for longer. “Network Earth” exemplifies a longer video that is data-heavy and fact driven. The video shows passion, love, and generosity. In the end, these are just a few of the many factors contribute to the length of videos, which makes choosing between a short or long video challenging. Extending the length of your video is smart when it comes to producing inspirational content and emotional stories. According to Single Grain, 92% of mobile users share videos, so focus on producing pieces that are entertaining, relatable and interesting. They often are created to share a story, educate, and persuade. This is because they are nonfictional stories that are usually told in full. You need to make clear that your video is worth taking the time to watch in full.

As a marketer, your challenge is to engage your viewer, spark their curiosity, and persuade them to make a purchase. Tease your audience with something that piques their curiosity, leaving them eager for more. This will allow you to go more in depth with your topic and explain with attention to detail. Since it is more difficult to retain your viewer’s attention for longer videos, it is critical that you focus on the content of the video. Videos that are data-driven should usually be a bit longer. Good documentaries feel real, intimate and are well composed. The video visualizes the very real, massive consequences of climate change. It describes some of Earth’s environmental networks and the effect of climate change on those networks and species across the globe. Here, we’ve outlined the best times and places to use short vs. The best documentaries have some length. If you want to demonstrate your product in video form, short videos are your best bet. Short videos are optimal for creating shareable content intended for social media engagement.

A short video is ideal if you’re interested in creating How-To videos. For the average, busy individual, videos longer than three minutes are a small investment of time. Since “long” is a relative term, we’ll define long videos as exceeding three minutes. For instance, if you know that your intended audience - say, millennials - will most likely watch your video on their phone, you’ll want to keep your videos short so they’ll finish them. They use the title to immediately let the viewer know that it will be a short, concise video. Use brief videos to relay a quick message, youtube shorts focusing concisely on just one or two concepts. Keeping explainer videos concise allows you to compete effectively for all those short attention spans. For long videos, you want to lock in your viewers’ attention and hold it. Determine length by categorizing the video and paying attention to your target audience and context of distribution. Determine your documentary length by assessing what is important to include and how long to expand on each detail. A video’s length affects its impact, so be sure to get the most out of your minutes.

If your intention is to inspire, you can utilize added minutes to expand on your story to enhance the experience and connect to viewers. The demo is effective because viewers can “see” various tools, like the new camera. Clearly, Apple hit a home run here, inciting curiosity and drawing in a wide audience primed to learn what the newcomer can do. You want to impress and influence your audience in a snap. Ask yourself, what would guarantee that my audience will find my video important and interesting enough to watch all the way through? This Visually video is a great short explainer. In under 90 seconds, the short animation uses aesthetically pleasing animated graphics to quickly capture the viewer’s attention, and keep it through the very end. Apple’s product demos always rise above the rest, often due to gorgeous video and captivating graphics. By showcasing how your product would specifically benefit the customer, the decision to invest becomes clear. You shouldn’t need more than 90 seconds to explain your product or service - any longer and you’ve lost your viewer. Short videos work great for an easy-to-explain product or service. Android’s “Friends Furever” is an excellent example of shareable content in the form of a short video.

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