YouTube Partner Program: do YouTube Shorts Count toward Watch Hours?

Just for you to know, 160 scripted words in English represent around one minute of video. 5. How Long Should a Social Media Video Be? The vast gap between the two forms of media makes sense as Shorts often have repeat views and can reach more users as it takes less time to watch. Because short videos tend to have higher retention rates, which leads to better performance from both an SEO and engagement standpoint. Of course, these aren’t all the dynamics in play as far as video effectiveness and length there are - an extremely short video will help you little if your message is not being conveyed effectively! Why are Short Videos More Effective? Here’s an example of one of our testimonial videos with an ideal length. Tutorials: ideal length between 45 and 90 seconds. But even so, and based on our experience, we can say that there is a sweet spot for animated marketing videos, length-wise, between 60 and 90 seconds. Considering that you have less than 8 seconds to generate some kind of interest in your audience, you have to pay special attention to the duration of your marketing video.

You’ve probably heard about the amazing engaging power that explainer videos have. Talking about explainer videos, in particular, there is a right answer between “short” and “long”. We invite you to get our free eBook on “How to write a script for an explainer video” for more useful information on scriptwriting. That’s the only way you’ll be able to get to them with a tailored and effective message. Most search engine algorithms are tweaked to prioritize content with high engagement rates, and incidentally, the more people watch your video, the better chances your message will reach them and that they’ll decide to share the piece. But, it does suggest that, within reason, the shorter you can make a video, the better it’ll tend to perform. But, of course, the best way to do that is by talking about money. What is the Best Length for a Video? Work on a custom video. It’s no good filling your 2-minute video with fluff just to make it last longer. The good news for YouTube Shorts creators is that the YPP revenue sharing will extend to Shorts creators beginning Feb. 1, 2023. The eligibility requirements differ between the long and short-form content and are exclusive to each medium.

Instead, users must apply to join the program through the monetization tab in YouTube Studio when it goes live on Feb. 1. YouTube creators already in YPP for their long-form content will also need to sign the agreement to obtain the ad-sharing revue for Shorts. You will then need 240 words for a 90-second video. Now the question could be: What is the ideal video length for your video to keep the audience’s attention while also having enough time to deliver the key messages that you need? Facebook offers different types of video features, and each one of them has a distinct ideal video length. Just as a reference, check out some interesting data Wistia compiled in one of their studies about different types of marketing videos. Captions or Subtitles: Most people watch videos without sound, especially on their cell phones. Adding captions or subtitles to your video can make it more understandable and engaging even when muted. We’re here today to share with you some gold tips that will help you understand how long your animated marketing videos should last so as to make them entertaining but also effective. Artic le w as cre ated by GSA Content  Generator DEMO.

YouTube’s algorithm favors long videos since they make viewers spend more time on the platform. You see, every platform is a world apart. This platform is meant for visual content, which is arguably the fastest type of content to consume. The change signifies that YouTube does not plan to lose its crown as the reigning video content site. Research your audience ahead of time: find out the type of content they enjoy and use it as a guide. They even differ within the same platform, depending on the type of video. Customization: Pick out a company that can create an original video meant for you and your audience. Go for a company that can ensure a smooth communication flow throughout the whole process. As you can see, selecting a professional video company is a make-or-break decision, and as such, it shouldn’t be taken lightly. A Facebook video ad length should be less than 15 seconds, whether appearing before another video or in the news feed. The optimal Instagram post video length is below the 30-second mark. We tried to capture the viewer’s attention from the get-go and hold it throughout the whole video. The same thing would be transforming your 10-minute piece into a 2-minute video to meet the “perfect standard”.

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