What are YouTube Shorts and how to make Them
And while many brands are repurposing content and sharing them across platforms, this provides yet another way for brands and businesses to engage their YouTube subscribers. The latter tactic is ideal if you’re repurposing your TikTok videos, Instagram Reels or longer YouTube videos onto your channel. Videos shot in horizontal format appear with blank space above and below the video to pad the vertical space, and it doesn’t create an ideal viewing experience. YouTube Shorts can be as long as 60-seconds. Whether you record a 60-second clip or upload a 60-second produced video is up to you! By default, Shorts are set to record for up to 15 seconds. Same goes for if the video is less than 60 seconds. Use your Shorts videos to showcase product creation, product packaging, office tours, behind-the-scenes from filming, bloopers and other fun video clips. YouTube frowns upon videos with more than 15 hashtags in general. Step 1: Head to YouTube or your YouTube Studio. Step 4: Fill in all of the relevant details (caption, visibility and audience) and publish. Creating YouTube Shorts consistently will help you boost your brand reach to a wider audience. If you’re struggling with staying organized, making a content calendar that will help you plan out ideas and stay on schedule. Art icle was created with GSA Con tent G enerator D emoversion !
In fact, you’ve probably already been creating this type of short-form video content on other platforms. Plus, two-thirds of customers also agree that short-form video content is the most engaging type of content, over images, live videos, GIFs, memes and more. If you want to upload a Short from your desktop, the process is the exact same as uploading long-form videos-YouTube distinguishes which type of video it is by both length and orientation. One creator’s analysis looks to verify that after seeing a “massive jump in views in the last month since uploading a Short every day”. Just as most platforms do with new features, it’s safe to assume that YouTube is prioritizing Shorts for performance and views. Because these mobile-friendly, vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels). YouTube has been one of the most popular (if not the most popular) video-sharing platforms since its inception nearly two decades ago in 2005. It’s been known for its longer-form, horizontal video content where creators upload funny, educational and promotional content-over 500 hours of it per day.
You still want to follow your guidelines to ensure your video content still makes sense for your brand and aligns with your messaging and mission. YouTube Shorts can be a great way for brands to further engage and increase brand awareness with their customers. Because brands of course want to increase revenue through social selling, but why not increase revenue just because of the content you’re publishing on social media? So if your brand already has a presence on YouTube, consider adding some micro-vertical video content into your YouTube marketing strategy. And of course, if a new potential customer finds your brand via Shorts and subscribes, they’re automatically subscribed to your long-form content as well. Then start creating, publishing and promoting your YouTube video content. This is a $100 million fund dedicated to creators who are publishing YouTube Shorts specifically as a way to incentivize creators and businesses to use this new feature. Don’t forget your brand voice when creating YouTube Shorts.
If this is your first time creating a Short, you’ll need to Allow Access to your camera. If you’ve monetized your YouTube channel, creating Shorts is yet another way to increase the revenue you’re generating. If you’re uploading a square or vertical video, the network knows it’s a Short. Step 2: Tap Create a Short. Instead of recording a new video natively, you can upload a Short directly from mobile. To create new Shorts natively in YouTube, you’ll need to use the mobile app. Additionally, half of all YouTube watch time comes from mobile devices, compared to just 14% on desktop computers. There are two options when making YouTube Shorts: create your video from scratch within the app or upload an existing or edited video. Don’t forget to check out our guide to find more ways to increase your video views. Since YouTube Shorts was released in July 2021, this feature has reached 30 billion daily average views.
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