YouTube Shorts: what we Know about how they Work
4. Or should you post Shorts to your main channel and hope everything works out? I think it's clear now that YouTube wants to take a huge slice out of TikTok's pie when it comes to the short, vertical video market. That means only select users, which for now happens to be YouTube’s Indian audience, can fully access the feature. Can they get more views in less time? We weren’t sure how that would affect YouTube, a platform that champions lengthy, landscape videos, so we ‘tested’ the shelf and shared our findings in a blog titled, “Can You Get 1 Million YouTube Views By Making Short Videos? How do you get discovered on YouTube, especially as a new creator? So hopefully, YouTube Shorts will give every creator a chance to excel at short-video making - if that’s where the platform is heading. The greatest YouTube Shorts will have a 9:16 aspect ratio and a 1920 x 1080-pixel resolution. Therefore, any video uploaded to the website with a 9:16 or 1:1 aspect ratio and less than one minute long will be uploaded as a short. But there’s just one problem. This was created with G SA C ontent Generat or DEMO.
Nonetheless, YouTube’s relationship with short video content is getting clearer. We kept scrolling and found more channels posting Shorts and getting almost no views. We wanted to see how many views these videos were getting and how many subscribers the channels posting them had. In the past, we at vidIQ answered that question by saying, “Focus on your audience.” Whether it was posting evergreen how-to videos or addressing in-demand topics, we knew YouTube success came from answering viewers' search queries. The only channel we could find that had any success was Nurture Knowledge. Scrolling down, we spotted another channel with 5k subscribers testing Shorts. Additionally, YouTube is testing a section on its homepage to highlight videos created from the shorts camera, plus any vertical video up to 60 seconds uploaded to the platform. And on the homepage of the mobile app, YouTube already has a dedicated shelf for these stories. Essentially, YouTube Shorts is a new version of YouTube Stories. Right now, YouTube Shorts is in beta mode. YouTube Shorts Size ChartsHow to Know the Best YouTube Shorts SizeWhat is the best time to post YouTube shorts? YouTube Shorts is a bold new feature, and we’re excited to see how it affects creators. Th is has be en c reated wi th GSA Content Generator DEMO.
In the screenshot above, you’ll see a few channels testing the Shorts feature. We don’t have the answers to these questions, so we’ll keep testing the feature. So of course, we know there’s more testing to do. Of course, you’ve heard of that before - it’s basically TikTok and Instagram Reels, except this time, it’s coming from the pioneer of online video. Shorts video on YouTube, and it’s a great template to use when you test the feature for the first time. If we crack the case in the future, you’ll be the first to know! Here’s everything we know about YouTube Shorts and why you should test them on your channel. What creators want to know is how to maximize these new tools as quickly as possible. And the way they're implementing these new tools is confusing for creators. However, content aside, there are two best practices that creators have always been true about dominating YouTube.
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