Short Vs Long Videos: what is the Best Length?
From YouTube’s perspective, watch time, or the estimated total minutes spent viewing your content, is more important than a raw view. Research from Wistia has shown that two minutes is the optimum explainer video length before viewer engagement takes a significant drop. Some points may just need a minute or two, but a thought leader with something insightful and nuanced to share could create a video between 10 and 15 minutes long to inform and engage viewers. Videos help in a big way as you share your insights and ideas with audiences, explaining them in the detail they need while also making them very shareable. Don’t forget about any accessibility considerations you might need to build in to allow your people to access your video fully. If you have a message, idea or information you’d like to share and think whiteboard animation might be the right fit for you, we’d love to talk about how it might look and work.
Whiteboard animation makes the ideal powerpoint alternative. Whiteboard animation can help you explain and share your findings in a way that explains them, taking them far and wide. Whiteboard animation engages, entertains and informs your audience without feeling overwhelming or dry. Have a complex topic you want to share with your audience? Awareness plays a major role and at We are Cognitive, we are proud to have have used our creativity to make whiteboard animations that explain, draw attention to the problem and share the information with the public! With all this in mind, 60 - 90 seconds has been found to be a good length when explaining something and holding audience attention. When it comes to explainer videos, there are a few important factors like topic, purpose and position in the sales funnel that will play a role in deciding the optimal video length. It will come as no surprise that the fast-moving pace of social media networks has influenced the videos that are designed for it.
Videos that are designed specifically for social media are best when they are short and direct. Short videos and longer videos both have their own pros and cons. Whether it’s a short video for social media or a 15-minute deep dive into a topic, explainer videos are a great way to share information in an engaging and memorable way. This is a massive genre of highly focused explainer video content and Sprout Social recommend three to six minutes, with longer lengths dependent on how engaging the information is. What styles and video lengths do they respond well to? More and more, making sure a video can work well with or without sound is important. Now we can start to think about the best explainer video length. This balance can be tricky; sometimes splitting a larger video into small sections can help get around issues. The best explainer video length for your piece is always a unique consideration that combines what you want to say, who you want to say it to and where you want to say it. There are a few golden rules, however, which work for videos regardless of length. When it comes to presentations, there is a better way.
There are always exceptions to the rule however, and how-to videos fall into this category. Here you’ll be able to see an overview of data like the number of subscribers you have, the number of times your channel has been viewed, and even the number of hours people have spent watching your videos. These videos are a great way to share ideas; the 2020 B2B Thought Leadership Impact Study (Edelman) found that 48% of people surveyed spent an hour or more per week engaging with thought leadership content while 87% of people surveyed said that content which covers a topic they are currently working on makes it compelling. Are people simply disagreeing with what you’re saying? This is because they are great at combining information streams (particularly in formats such as whiteboard animation) to deliver lots of information quickly and to provide added depth, context and nuance. High quality explainers are good for the audience, and for the way your message and brand are received. A good explainer video is tailored and bespoke in every way, and this should include its length.
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