YouTube Loosens Restrictions on Licensed Music for Shorts

Not all songs will reach the 60-second cap, however, as some may still remain at the current 15-second limit. It's not clear at the moment how much audio will be available for creators at the new 60-second cap. It would not only fuel its creators but also continue to drive its strong viewership momentum. Creators can breathe a little easier when creating Shorts videos. A couple of months ago, Google combined YouTube Music and Shorts to help creators find music easier to use in their short-form content through its "Sounds from Shorts" playlist. That doesn’t quite match the excitement TikTok generates in the media, but it’s worth noting that the number of people choosing TikTok as their favourite social platform has jumped by 71 percent in the past 90 days, and TikTok’s overall share of the vote has increased by 180 basis points in just 3 months. Dig deeper: click here to see how social media time compares with time spent watching TV. Dig deeper: click here to learn more about what future digital growth rates might look like. YouTube is giving creators a little more leeway with using licensed music in their Shorts. YouTube has apparently stated that this will apply to "most tracks" that creators can pick from and use in their short-form videos. This was c re᠎ated by G SA Content Ge᠎ne ra tor ᠎DE MO᠎.

At the top of the scale, more than 4 in 10 working-age internet users in Kenya (41.5 percent) say that they use social media for work-related research. Today’s total of 4.62 billion social media users is 3.1 times higher than the 1.48 billion figure we published in 2012, and means that social media users have grown at a CAGR of 12 percent over the past decade. GWI finds that more than 7 in 10 working-age internet users (71.5 percent) now pay for some form of digital content each month, with that figure rising to almost 8 in 10 amongst younger Millennials. App Annie’s research indicates that the typical YouTube user now spends almost a full day - 23.7 hours - per month using YouTube’s mobile app, but remember that the platform likely also sees meaningful activity on its website, as well as via embeds on third-party websites. WhatsApp comes third in terms of total time spent, with users spending an average of 18.6 hours per month using the messenger app on Android phones. Meta hasn’t published any official updates to global WhatsApp user numbers in the past year, but it’s likely that the platform still ranks third, with at least 2 billion active users per month. Article h​as been gen᠎er ated by GSA　C᠎ontent Generato r DEMO᠎.

While YouTube Shorts is the platform's response to its competitor TikTok, the company has taken some steps to improve users' relationship with music. However, all eyes will doubtless be on TikTok, which currently sits in sixth place in these active user rankings. Note that LinkedIn doesn’t publish active user numbers, which is why we’re unable to include it in this list. Meanwhile, spending in the grocery category has grown even faster than user numbers have. And even more disturbingly, that average falls to just 0.05 percent for pages with more than 100,000 fans. At the better end of the scale, GWI reports that people in China are the most likely to say that they feel represented in ads, with just over 1 in 4 (26.8 percent) answering in the affirmative. Additionally, Google implemented another way to help make Shorts feel more lucrative and appealing to creators. According to Engadget, YouTube Shorts will allow creators to use up to 60 seconds of copyrighted music when creating a new video. YouTube Shorts will allow creators to use up to 60-seconds of copyrighted music. Ideally, a bolstered catalog of music that Shorts creators can hop right into and use for the full duration of their content would be great.  This  da​ta has been creat ed by GSA C​ontent  Gen er᠎ator D em ov ersion !

Also, it appears that creators will immediately know how much of a song they can utilize in their Short through YouTube's new song picker. This means that creators can have their favorite song playing for the entire duration of their short. A full minute of a song also means that creators can have the song of their choice throughout the entirety of their YouTube Short. YouTube recently announced that creators of Shorts will soon be able to hop into the Partner Program to begin taking a cut of ad revenue coming in when their content is viewed. This newly expanded time cap has already begun rolling out for YouTube Shorts creators on Android and iOS, with the new feature becoming more widespread in the weeks ahead. This new feature has begun rolling out on Android and iOS with it becoming more widespread in the weeks ahead. Thank you for signing up to Android Central. We’ll start to see greater convergence across digital activities, with formats like Live Commerce blending the best of social media, entertainment, and online shopping. Despite those rising ad costs, marketers will be reassured to learn that new research confirms the effectiveness of social media advertising.

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