Always Up-to-Date Guide to Social Media Video Specs

Snapchat currently offers one main video format for ads, which is known as the long-form video. In addition to ads, business accounts can upload organic video content. As of 2018, LinkedIn now offers video ads. With that number only likely to grow, it’s safe to say LinkedIn will continue to put video content at its forefront. Video length max is 240 minutes (45 minutes if uploading in Sprout). Video length max is 120 minutes. However, once the video is clicked, the type of content displayed can simply follow the standard video player guidelines mentioned above. One key trait to keep in mind if you’re trying to repurpose video content across platforms is that videos uploaded from another file source, rather than recorded on the app, can be longer than 60 seconds. There are two formats: standard and max width video. Twitter provides two formats of in-feed video content to share with your followers: landscape and portrait.

And for your brand, it’s important to know the correct video dimensions for Snapchat. Whether it’s through FOMO-inducing disapppfilters, Snapchat is a hotbed for video sharing. Mid-roll Video Ad: This YouTube ad type is played mid-view (like TV commercials) and is only available for content longer than 8 minutes. Video length max is 240 minutes. Known as the second-largest search engine behind Google, YouTube is an essential network for video content. Skippable Video Ad: This YouTube ad type is played before, during or after the content and becomes skippable after 5 seconds. We’ve put these four YouTube video ads specs together because in the end, they all play through the standard YouTube video player. Both versions have the same specs as the options for organic uploads. That means all of these ad types follow the same dimensions as the non-ad videos, but only differ in video length. Stick to the same specs for both organic and paid video to ensure maximum visibility.

Video length max is 140 seconds. Music from the YouTube music library is limited to 15 seconds. Bumper Video Ads: This YouTube ad type is played before the content.It’s a small 6-second video ad that cannot be skipped, which is usually optimized for mobile views. Video max frames 30 fps. Recommended frame rates are 30 or 60 fps. Recommended video formats are .MP4 for web and .MOV for mobile. Video length max is 12 hours. Video length is 3 to 60 seconds. Here’s a look at the video specs for both. We’ve gathered a plethora of information on each social network’s specific video sizes and specs. Bumper video length max is 6 seconds. Minimum width is 1200 pixels (length depends on aspect ratio) for Landscape and Portrait. Aspect ratio is 9:16 (recommended), or 16:9 is also supported. Aspect ratios: 1.91 to 9:16, with colored gradient bars rendered above and below videos under 9:16. The text field will also be placed under below videos smaller than this aspect ratio. ​This　 data was c re᠎at᠎ed by G​SA Content Gen᠎er ator᠎ Demoversion!

Primary text recommendation: 125 characters. Primary text: 125 characters. Title character limit: 100 characters max. Title: Up to 100 characters. Headline max: 40 characters. Link description: 30 characters. It has grown in popularity because its unique scrolling feature allows users to see more content before clicking a link. Carousel ads allow users to see more of a product or feature than a single image or video. Recommended video formats are .MP4 and .MOV (see full list here). Recommended to upload the highest resolution video possible. Introduced in 2020, Instagram Reels are another option for your video strategy on Instagram. Learn how to develop and implement your Instagram marketing strategy today. Experience how easy asset management can be when you get started with a free trial today. You can upload a video up to 1 hour using desktop. The Facebook Collection ads showcases multiple images and a main video above it. Facebook Instant Experience ads open up a full-screen experience after the first click, which can be further customized with a variety of interactive features.

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