The Best Video length to Reach your Video Marketing Goals - Wibbitz

First things first: Before you do anything, you should map out your objectives and what metrics you want to follow to track how you’re reaching these goals. Micro-video is something worth exploring when you want to build your brand awareness. Are you using it to build brand awareness and increase your brand’s credibility, or are you trying to improve lead conversion? You have to consider this battle between the two parties into account when you are chatting about the chart of the SPDR S&P Homebuilders ETF (XHB) and the probability that we will go into a double dip recession because according to this stock chart, that is precisely where we are ultimately headed. Once you have determined why you’re producing that video, remember to agree on measurable metrics that help you follow and track your success. Whether it’s micro-video, short-form video, or long-form video, video shorts you can create it with Wibbitz. Once you’ve set your goals, you can move on to planning the actual video content itself. Depending on your marketing goals, the optimal video length may range from a snippet of just a few seconds to a full clip that runs as long as ten minutes or more.

Sometimes telling the full story demands a longer video length. The long-form videos created for SimilarWeb’s Insights series (like this one below) are chock-full of interesting data and topical industry knowledge - and tend to last a bit longer than the rest of the video lengths you’ll find on their Facebook page. What are their pain points and concerns at this stage? Interviews with thought leaders, debates and discussions on industry topics, and in-depth case studies are examples of video types that lend themselves to longer, more robust storytelling forms. Let’s take a deeper look at three popular types of video content and common video marketing goals to determine the ideal length for videos in each example situation. Maybe some viral news just hit your industry, and your company has decided to take the bull by the horns and address the story head-on. ✅ What action would you like them to take after seeing your video?

✅ Who is this video for? ✅ How will you measure the success of your video? ✅ How will your audience watch this video? I watch the Republicans forcing a super majority on pretty much any legislation that could contribute to an improving economy heading into the November elections. And social video stories allow brands to share behind-the-scenes sneak peeks that inspire curiosity and constantly bring new viewers and fans into the fold. Brands can catch attention with well-designed teaser videos that promote new releases or events and drive traffic to longer content or further information. They can really increase time spent on your company website by giving visitors entertaining opportunities to get involved and stay engaged. Catering to the public’s short attention span and fulfilling the demand for better, quicker content has led video storytelling to get straight to the point. Video may be the king of content these days, but that doesn’t mean all video is created equal. Short videos also play a notable role on brand websites, whether they stand alone as isolated video features or complement written editorial content with live-action summaries and commentary. Soon, a devoted social following transforms into a dedicated brand audience.

 Th is was　generated by GSA Conte​nt​ G en᠎erator Dem ov ersion.

Micro-video content (typically between 5-10 seconds long) is particularly effective in building brand awareness. Being sensitive to the correct video length will make your content more compelling, meet your viewers’ expectations, and better support your business goals. Searching for the happy middle ground between catchy micro-videos and longer content, we land on the type of short-form video length often seen on social platforms like Facebook, Twitter, and YouTube, as well as blogs, and websites. Video-focused platforms like Instagram and Snapchat have championed this popular wave of micro-video. Don’t shy away from telling the whole story in videos that run long - just make sure you’re telling those longer stories for the right reasons, in the suitable formats, and on the right platforms. When thought leadership is your primary video marketing goal, longer video content isn’t just appropriate; it’s necessary. Psst: Using video to guide your audience to your other content is also an excellent tactic to try!

Location:

Share :