YOUTUBE SHORTS: eVERYTHING yOU NEED tO KNOW
Shorts do not have a standalone app like TikTok, but they can be found on the homepage within YouTube’s mobile app. Revisit short-form videos. Perhaps you already have content that lasts 60 seconds or less. You only have a few seconds to get the message out, convince, and entertain audiences with YouTube Shorts. Treat them to a behind-the-scenes series, so they can have a better insight as to how you are as a company. The title of your short videos are key to making them discoverable. A reenactment of real-life struggles can make your short videos relatable. It’s important to take note, however, that Shorts can appear in the Homepage, Channel pages, and the search results. The platform may also take down your short video from uploads or search. While the strategies above can help you break into the YouTube Shorts scene, it would take a lot more to succeed in it and establish your brand in that space. With Shorts in its infancy, now is the time to take advantage. Shorts is a huge opportunity not only for creators, but for brands too. What does this mean for brands? With YouTube being not only the second largest search engine, but also the largest social media platform, its expansion into digestible short-form content will enable brands a chance to breakthrough in a less saturated flow of content, build awareness, create a community, drive engagement and reach younger audiences from all over the world, on all devices, at all times.
For one, it can maximize your online exposure, as it is hosted in a video search engine. What can brands do? Whilst Shorts is YouTube’s attempt to embrace the new generation of content creators with bitesize, meme-like content, brands need to understand how they can innovate and tap into this new creative format. Tap stakeholders, such as existing customers and industry influencers. The launch of Shorts will allow YouTube to add another string to its bow and tap into the bite-size content world which TikTok has currently been dominating. You can like, comment, and share, similar to TikTok and Instagram Reels, with the appropriate icons located on the right portion of the screen. Avoid too many texts or images that can distract your audience from the main message of the short video. Clicking on a Short brings the user to a vertical video player experience to watch clips which auto-play and loop until they swipe vertically from one video to the next.
You can also adjust the video speed. Go back to old pieces of content and see what you can repost and repurpose. Come up with a list of content that you can repurpose for YouTube Shorts, and then put them in a content calendar. While some enterprises can ride on this youthful, spirited atmosphere, others can’t, the B2B players, for instance. Your short videos can ride on that trend to seize more online exposure. Not only is this the easiest way to be visible on the YouTube Shorts scene, but it can also do wonders for your brand awareness efforts. Using UGC also boosts your brand image as it shows that you’re a brand that values your customers’ say. This further engages your audience and makes them connect better with your brand. Rally user-generated content (UGC). According to a study by Google, younger generations were more likely to seek out short-from content, meaning that Gen Z and Millennials will be seeking these short, catchy, user-generated videos. As a social media marketing agency ourselves, we’re beginning to study the platform more and more as we seek to provide data-guided strategies on how to win with this shiny new format. In contrast, YouTube marketing covers a wide range of audiences and brand-creators. Con tent was creat ed by GSA Content G en er ator Demoversi on!
It is important to understand which audiences will engage with YouTube Shorts. This not only increases visibility for your other videos, but also provides continuity for audiences. This may feel like an unnecessary move since the YouTube Shorts shelf is a stream of content automatically playing leaving no visibility for thumbnails. Therefore, it’s a good idea to seize this space to further promote your content and give users a reason to stay on your profile. Speed controls. Slow down or speed up the video depending on your content goal. With YouTube’s competitive landscape of highly skilled established creators, Shorts offers new creators a chance to break through and showcase their creative skills by enabling easier video creation. YouTube Shorts has unique features that you can’t find in other short video platforms. Sustained engagement. Shorts are added to your YouTube channel. Similarly, the content featured in YouTube Shorts are vertical, full-screen videos.
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