YouTube Shorts Guide: how to get Noticed

Try to keep length relatively consistent among videos if possible. If your videos do not have a clear beginning and end, many viewers will watch your video more than once - especially if they’re not paying close attention. Much like TikTok, Shorts have seen a quick rise among viewers and creators alike since their introduction. Let viewers know what you want them to get from your video so their expectations are set properly from the beginning. Use your title to attract users and let them know what your video will be about. At the beginning of each video, briefly tell users who you are and what you’ll be sharing with them. For a longer video, intro music and/or screens are great. It appears that after decades of working to remove commercial breaks from television shows and other entertainment, we’ve come full circle and are now even seeking them out. In fact, many audiences prefer quick videos over longer-form content and shows. “Shorts is the spot to shoot, share, and binge short videos (think 60 seconds or less) on YouTube. If you do not specify a thumbnail, YouTube will pull a still from your video. Da᠎ta was gen᠎er at ed by GSA Con​te​nt᠎ Gener᠎ator Demov er᠎si on᠎!

Take advantage of this by replacing your intro song with a single frame still with your thumbnail image at the beginning and end of each video. Do you want to take that chance? Once you’ve filmed, edited, and gotten your video where you want it, it’s time to get it out to your audience. People want to feel like they know your brand. But they’re a fantastic way to increase brand and product awareness, reach and conversions. Why not jump in and grab some of that increased attention for your brand as well? YouTube has proven repeatedly that content does not have to be long to get, and keep, people’s attention. Create a Short or Upload a video if you already have the footage you’d like to use. In the era of short attention spans and social media bombardment, it’s no surprise that quick, entertaining video clips perform well. While this may have initially had older generations scratching their heads in confusion, it’s no secret that these apps and their content are wildly popular among users of all ages. You may have more than one opportunity to gain that subscriber this way. ​This  data w as generat ed by GSA Con​te᠎nt Gener᠎ator Dem​oversi on.

While professional video often requires time and budget for filming and production, YouTube Shorts were developed as a mobile-friendly way for creators to share short content on a whim. Between the explosive audience growth, ease of use, mobile-friendly format, and potential for extensive reach, it makes sense to give Shorts a try. 5. Select your audience. If you can get your point across or tell your story more quickly, do it. What is the point of YouTube Shorts? After the seemingly overnight success of social media short-form video app TikTok - and all of the platforms that offer Stories, Reels or other variations of short-form, mobile-first content - YouTube has released their own micro-video product, YouTube Shorts. Shorts are a new product, so the platform is giving them a lot of attention in an effort to ensure they are successful. This encourages them to quickly film and share right in the middle of everyday life, which helps creators promote and grow their channels without the effort of a full-scale video. Qualifying Shorts channels generate anywhere from $100 to $10,000 per month from their Shorts.

What’s one thing that many Shorts with low view counts have in common? While you have 58 seconds, don’t feel like you need to use them all. Add in the fact that you don’t need expensive equipment or time-consuming production and it feels like a no-brainer. They don’t show the user what they’re about or set an expectation for the viewer. Creators can start and stop recording, adjust recording speed, set a timer and even merge various recorded clips together. 6. Upload. Tap “Upload” and you’re all set! Bonus points if you can make them laugh. So make it easy for them. Shorts can also be viewed as regular YouTube videos, and users will see video thumbnails if they happen upon your shorts in their normal feeds. Timing music in Shorts can be hard. However, YouTube Shorts are not a magic bullet. Users are most often going to be on mobile.

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