Your Starter Guide to YouTube Marketing: Tips, Strategies, and Tools

Also, due to the algorithm (more on this later), Shorts may be stumbled upon by users not yet subscribed to your channel - making them the perfect opportunity to showcase your brand. 💡 Tip: Taler is a free tool from Shopify that can help you create a YouTube channel banner. Banner image, which appears across your YouTube channel.Use an image that’s at least 2048 x 1152 pixels and 6 MB or smaller for the best results on all devices. Known as “collabs,” or collaborations, in the YouTube community, partnering up with other YouTube channels can be a great way to promote your channel. Creating an ad for your channel can be as simple as re-using your channel introduction video. You’ll want to plan your SEO before creating your videos. Authentic testimonials from real customers make the most impact, but you’ll also want to make sure they’re thorough. Log in to the Google account you want to manage your account with and go to the YouTube Channel Switcher.

Posting Shorts also boosts your YouTube channel in algorithmic terms. More reach. The three social networks already mentioned collectively have over 4.5 billion users, so posting about your video on these platforms will lead to greater reach than just posting on YouTube alone. Social media platforms such as Facebook, Twitter, and Instagram all provide great opportunities for cross-posting and repurposing content. Not every piece of content you put out there has to be polished to perfection. The updated Channel page layout has started rolling out to users and it will be available widely in the coming weeks. You can easily add YouTube videos to highlight product arrivals or show off testimonials, which helps improve time spent on page. So let’s take a look at different ways you can help your channel grow. Follow the prompts under each section to upload your channel art. Reach. Shows how your audience is finding your channel. This video from Justine has over 1.2 million views and almost 2,000 comments, which shows just how engaging this type of video can be. Or, after a reveal, Shorts can be used to break down content and expand on the information already on your site or channel, perhaps by answering questions.

If you present the right content to the right people, you’ll see higher view duration and click-throughs. When it comes to creating a brand, no matter what platform you use, you’ll need to make sure you find your angle in a niche market. You’ll discover metrics such as impressions, click-through rate, views, unique viewers, and traffic source types. Going live on YouTube can include all different types of content, including live demos, behind-the-scenes footage, live Q&As, and more. As you can see, YouTube presents significant opportunities to market your business to the world. The subscriber box is clearly visible to users who watch Shorts, so if they like what they see, nothing is stopping them from subscribing. Encourages people to watch more videos. Similar to why people read reviews, potential customers need assurance that someone has bought your product and that it’s worth spending money on. The key to creating a smooth live video experience is planning ahead for both the content (and its timing) and thinking about any potential issues you might encounter.

This thumbnail immediately draws attention to the differences between the creator’s hairstyle and the model, as well as prompting a question that the user might be asking themself. Some different ways you can customize your thumbnail is by adding either the title of the video as text on the image or a combination of supplementary text and graphics. Anyone can pick up a smartphone and film a video. YouTube is the force multiplier for your video marketing strategy. For more insight into YouTube SEO, read YouTube SEO 101: How to Build a Profitable YouTube Keyword Strategy. Integrate your store on YouTube. POWR YouTube Video Gallery helps turn your store into a beautiful video gallery. In this case, it created a YouTube video addressing leaders of the G7 summit. Potentially the most well-known type of video on YouTube, the video blog (or vlog) lets your brand tell stories in a more relatable, authentic way. They should overcome objections, reinforce important product benefits, and tell a compelling story. VideoWise is a Shopify app that lets you embed videos from YouTube on your product pages. For example, company days, workplace renovations, product launches, and service updates.

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