Promote your Music on YouTube Shorts
Any of these video types will bring attention to your Official Artist Channel, and therefore your music. And now YouTube is getting in on the action with their short vertical video feature, aptly called YouTube Shorts. Shorts is YouTube’s short-form, vertical video format. To find YouTube’s Audio Library when you’re ready to record, tap “Add Sound”. With YouTube Shorts, you can make clips that feature original audio, that use an existing song, or even pull in sampled audio snippets from millions of videos uploaded to YouTube. Also, as mentioned above, Shorts allow creators to use sampled audio from millions of videos uploaded to YouTube, as well as music from YouTube’s library. To add a song or other audio after you record, tap “Sound” at the bottom of the edit screen. Create a musical moment: When creating a Short with your song, make sure to select the hook for the audio. Think visual: Just like on TikTok, YouTube Shorts creators are creating trends and memes. Be prolific: Like other short video platforms, YouTube Shorts enable you to create content more quickly compared to long-form media like normal YouTube videos.
Tap “done” to preview and enhance your video and then tap “NEXT” to add details to your video. Add a title (max 100 characters) to your short video. Tap “undo” to remove the previous video clip you recorded or tap redo to add it back. And of course, neither of those platforms offer short-form video creation. Short-form videos lend themselves well to things like skits, confessionals, prank videos, dance-offs, and quick editing that begs a replay. Find the 15 seconds within your song that will inspire people to come up with their own skits, tutorials, dances, or lip-sync videos. If a creator uses your song in their YouTube Short video, you will receive some revenue from the placement. It might be a song from a few years ago that takes off. Over the past few years, the rapid growth of TikTok and Instagram Reels has proven short-form video to be a powerful format for independent creators looking to build and entertain their following.
Unlike TikTok, where the short-form video is commonly considered the WHOLE experience, Shorts can be an extension of your brand and community engagement efforts on YouTube. Firstly, because YouTube is already a video giant, and Shorts gives you another format that can drive engagement back to your longer channel content. If you’re a musician that creates a lot of video content, you now have another creative way to promote your music on YouTube: YouTube Shorts. But more to the point of this article, as an artist you can now CREATE YouTube Shorts that both deepen your connection with fans and channel subscribers, and reach beyond your audience through YouTube’s recommendation engine. YouTube Shorts’ library pulls from YouTube Music, which boasted 60 million songs as of August 2020 (it’s likely quite a bit more now). It’s one piece of a bigger ecosystem. Since YouTube Shorts uses music from YouTube Music’s library, you only need to do one thing to make sure your music is eligible for placement in Short videos: distribute to YouTube Music. Make a selection and then record up to 15 seconds.
That means creators can make videos with your music! This creative speed also means you can post videos more often, which increases your visibility to fans. All those users means tons of traffic coming to YouTube each month, which in turn means all those people can watch Shorts featuring your music! Plus did we mention YouTube Music is the world’s most popular music streaming service, with 2 billion (yes, with a “b”) monthly users? CD Baby distributes to YouTube Music - and YouTube Shorts by proxy - along with over 150 other digital platforms. YouTube created a helpful step-by-step guide to creating Shorts on their Help Center. Whether you’re going the DIY route or hiring an influencer to expand your brand, creating videos on YouTube Shorts can seriously boost your fanbase. How long do YouTube Shorts last? Where do you watch YouTube Shorts? As a YouTube user, of course, you can WATCH Shorts. Your YouTube Shorts can be up to 60 seconds long. You can either jump on the popularity of an existing trend, or if you’re feeling really ambitious, you can try to create a new meme of your own. YouTube Shorts are surfaced algorithmically via the “Shorts” tab at the bottom of your YouTube mobile app. Po st has been generated wi th GSA Conte nt Gener ator Demoversion!
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