YouTube Video Length: should you make Short or Long-form Content?
Longer videos can earn you a lot of revenue through AdSense and allow you to dive into topics you want to discuss. Longer videos can be an ideal way to communicate, since you have an unlimited amount of time to explain topics to your audience. They’re easy for people to watch anywhere simply because they don’t take much time to consume. You don’t have a lot of space to dive into deep topics. You have to break the 8-minute mark to insert ads into the middle of your videos. It’s one of the ways YouTube creators can break into a wider audience with viral videos and increase their brand awareness. Creators can earn revenue from the number of ads watched on their videos and receive it through AdSense, which is Google’s ad program that helps advertisers run ads on videos, allowing you to make money from the ads you play on your YouTube videos.
That’s why you hear that the 8-minute mark is the magic number for video length on YouTube. When it comes down to it, the type of length your videos should be depends on the kind of content you want to make. Whatever length you choose, there are benefits to both, along with their unique share of drawbacks. As you know, short videos are short on time. Making quick videos to explain something quickly shows you value your viewers’ time. It’s a longer time commitment to watch a 10-minute video. It’s also best to make longer videos if you want to make a living directly from YouTube. The money you make from shorter videos typically pales in comparison to the money you make with longer videos. You will have to work harder to keep your audience engaged with longer videos. You can redirect your viewers to things like merch or affiliate links if you have a brand deal with a company. The product tagging feature is only visible to viewers in Brazil, Australia, Great Britain, Canada, Malaysia, India, the Philippines, and the United States. Short videos can be great for quick how-tos or instructional videos.
While short videos aren’t widely monetizable themselves, the gains they can offer your brand and channel can be. Regardless, both forms of video have the potential to boost the success of your channel. For nearly a decade, creators on YouTube have thought that the longer their videos were, the better. Another key benefit of longer videos is that you’re able to insert mid-roll ads into them. If you’re starting out as a content creator on YouTube, you may be wondering how long your videos should be. If the content you’re making discusses some complex ideas or requires some lead-up into the main topic, it’s best to make a longer video. While not as monetizable as longer videos, short-form videos are very effective at racking up audience engagement and views. Short videos, typically defined as videos under 3 minutes, are great for social media sites like Facebook, Snapchat and Instagram because they’re low-commitment viewing. Most people searching for videos that answer questions or explain concepts are expecting short, to-the-point content that delivers the information they’re looking for. We’re here to answer this and determine once and for all if short-form or long-form videos are better to make the most out of YouTube’s algorithm. This content has been created with the help of GSA Content Generator DEMO!
But if long-form videos are the best, then why are so many creators finding success through short-form videos? YouTube video length: should you make short or long-form content? Many successful short videos on YouTube walk through a process so people can see how something is done or made. For instance, people scrolling through their phones can spend 2 minutes watching a video on their way to work, but likely not a 20-minute video. For the most part, long videos are considered anything that stretches past 3 minutes. Many of them are under 3 minutes. While YouTube’s currently working to bring a monetization system to YouTube Shorts, longer videos are still the clear way to make money on YouTube. Longer videos are a much more stable way to make money on YouTube. If you can get your message across in an understandable way within 3 minutes, you’ll have a great shot at being a hit amongst these types of viewers. While you can’t monetize shorter videos nearly as well, they can be a great way to boost your views and subscribers. In the case of YouTube, the platform displays its YouTube Shorts (YouTube’s TikTok clone) on the home page, and featured videos rack up views fast.
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