How to make YouTube Shorts: everything you Need to Know
The subscriber box is always visible when you post a Short, making it easy to subscribe if people like what they see. Every time you post a Short, it’s an opportunity for your content to get a view, and that view could turn into a channel subscriber or someone who engages with your main channel content. Think about how you can hook in your audience to view your Shorts repeatedly. The format can be created by anyone with a smartphone and eliminates hiring a creative agency or video marketing company to create your video content. Creating YouTube Shorts is a cost-effective video marketing strategy. YouTube Shorts should be an essential part of your video social strategy, not become your entire social strategy. Shorts aren’t a full-blown video and work best if the content isn’t just one continuous sequence. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. This is a smart play from YouTube to keep everything in one handy place, rather than asking people to download and sign up to another app to create Shorts. Instead, play around with different cuts and edits to help keep your viewers engaged.
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These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. YouTube Shorts are a straightforward format to ask for user-generated content (UGC) because Shorts can be created by anyone, anywhere, with access to a smartphone. Behind the scenes footage can take on many forms. Popular US singing show The Voice used Shorts to show exclusive BTS footage. Behind the scenes (BTS) video footage will give your audience a sneak peek into the background of your channel, brand, and products or services. Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Much like Instagram Reels and TikTok, Shorts is the place to give your audience short, snappy, and easily digestible content, for example, viral trends or behind-the-scenes looks. When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel.
If you’re able to build an audience on the platform, you could be in for some serious cash. Schedule posts, analyze results, build your audience, and grow your business. The Short works because it’s snappy, engaging, relevant, appeals to a younger audience, and positions Dental Digest as an authority in its field. Pro tip: YouTube will automatically categorize any YouTube content that’s 60 seconds or less as a Short. However, if your Short uses music from the YouTube catalog, your Short will be limited to 15-seconds only. Using YouTube’s built-in creation tools, you can capture, edit, add music from major labels (including Sony, Universal, and Warner), add animated text, control the speed of your footage, and edit together multiple 15-second video clips to create your Shorts. As a business owner or creator, you might be thinking, “How can I monetize YouTube Shorts? Viewers can find your Shorts by tapping Shorts at the bottom of the YouTube app. Starting in early 2023, Shorts creators can qualify for the Partner Program, which means they can earn ad revenue from YouTube. Viewers of your Shorts can share, comment, like, dislike, or subscribe to your channel while viewing the video. Save time and look professional while promoting your brand in style.
BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. So, for example, you could send your new product to a group of brand loyalists and ask them to create YouTube Shorts that showcases the unboxing experience to help expand your brand reach. How long are YouTube Shorts? YouTube Shorts are vertical videos that are 60 seconds or less in length. The channel’s first ever upload was only 18 seconds long. YouTube’s attempt at short-form video content isn’t a far cry from other ephemeral videos on social media, including TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (RIP). Easily moderate comments, schedule video, and publish to Facebook, Instagram, and Twitter. This should increase the number of people who are exposed to your channel. For example, to retain and delight current customers, push your audience to subscribe to your channel and generate more YouTube engagement. Grow your YouTube channel faster with Hootsuite. Ideal for reaching consumers with shorter attention spans, YouTube Shorts is the perfect solution to drive more engagement for your channel, grow your subscribers, and showcase your brand’s authentic side.
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