Social Media Video length (Easy Guide for FB, IG, YT)
Your video should be just as long as it needs to be to convey your message. If you decide to post your IGTV video to the Instagram feed, the first minute will play and viewers can tap through to watch the rest of the video. For Instagram, we’ll break things down for the Instagram feed, Instagram Stories, and IGTV. Three or more minutes may be ideal if you’re a publisher looking to tell longer stories in video form, or to break down complicated concepts. The video also has to hold viewers’ interest and spark engagement and conversations. Every second that doesn’t count is an opportunity for viewers to lose interest. You may have heard that video length doesn’t matter and it’s all about creating content that sparks conversation. For one, people are used to scrolling quickly through their Instagram feed and stopping to watch a long video may feel unnatural to many viewers. Organic videos are videos posted to your Facebook page without any advertising spend. Try creating short teaser videos and linking people out to longer-form content on your YouTube channel or on Facebook. Why keep it short?
That’s why 6 to 8 minutes makes for an ideal length. What if you can’t squeeze your entire message into 8 minutes? Additionally, because videos play on a loop and you can’t rewind, it can be off putting for people to have to wait all the way through a minute long video to get back to a part they’d like to rewatch. Now that we’ve answered the question of video length more generally, let’s dive into video length by platform. This is because they want to keep people on their platform watching videos for as long as they can. Although it’s been extended, we’d still recommend staying under 30 seconds for this platform. It’s also important to note that YouTube rewards videos with more watch time by showcasing them more prominently in search results. What about Instagram Story videos? Is there a magic number for how many different scenes to use in a single story? On IG Stories, each video can be up to 15 seconds, but you can also post a longer video over multiple 15-second IG Story cards or scenes. So what’s a video creator to do? In an Animoto survey of consumers, 59.9% indicated that a video being too long would strongly deter them from watching.
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85% of viewers on Facebook are watching with the sound off. What is the value you are offering? Get to the value as quickly as possible. Your video should be just as long as it needs to be in order to get your information across-and not a second longer. However, for non-publishers, we still recommend approaching each new video you create with your message in mind, rather than duration. Similar to organic videos, Facebook video ads can be up to 240 minutes. We’ll start with Facebook. In this article, we’ll take a look at the optimal length for videos on a variety of platforms, including Facebook, Instagram, Twitter, and YouTube. Think Media recommends splitting longer videos up into two parts. They say that a story with 3 parts is the most engaging. Others say go long to maximize watch time. If you can get the information across in less than 6 minutes, don’t keep going just for the sake of watch time. Tacking on extra time to hit that 3-minute mark won’t necessarily help. But we suggest keeping videos shorter than a minute. But Twitter users are accustomed to short updates so we recommend keeping your videos shorter.
But you really should keep them as short as possible. To learn more, check out our guide to running targeted ads on Facebook. Learn more in our IGTV guide. How long should IGTV videos be? What about IGTV? IGTV is designed for long form video content, so here we’ll fall back on our general rule: your video should be as long as it needs to in order to get the point across. In some cases, a longer video may be the right route for you to take. They’re searching for video content and, as a result, are prepared to watch longer videos than they are when they’re scrolling through the feed on other social platforms. If you’d like to get your videos in front of a larger audience, you can pay to boost it or run it as a video ad. Not seeing the reach you’d like? Remember that the length of your video isn’t the only thing that Facebook’s algorithm is taking into account. Originally, Twitter had a 30-second limit for video uploads.
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