Investing in Influencers: 13 Funds Paying Online Creators for Content

Have processed payments on Stripe for one year or more. Stripe Capital also considered a variety of growth factors to determine eligibility, including growth, a steady processing record, a large customer base, and a low dispute rate. Eligible US businesses with at least six months of processing history on Stripe will receive an email and Dashboard notification if they have an offer available. Applications for Pinterest Creator Rewards will begin in 2022 and will be available in the US through the Creator Hub. The program will select 10 writers to each receive a $7,000 grant and additional perks, including health care stipends and mentorship. In a February 2020 AMA, Patreon co-founder and CEO Jack Conte described the program as “not in a ‘software’ stage yet.” Instead, he mentioned that the team at Patreon was getting in touch with creators about the program directly. Now YouTube is courting short-form video creators with its newly minted YouTube Shorts Fund. Over a decade later, Michelle’s prediction has held true: YouTube is an entertainment juggernaut with over two billion monthly active users watching one billion hours of content each day. In July 2021, the program launched in India, promising India-based audio creators help with production, creative development, promotion, and financial support through assistance with brand deals or monthly stipends.

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Clubhouse, the buzzy audio social app launched in March 2020, has prioritized creators from the start, promising early ways to help audio influencers grow and recognize the sparking conversations on the platform. While there are no formal requirements for Substack Pro, the platform has outlined its thinking about the program and what it looks for when investing in a writer, including the writer’s likelihood of success, audience size, social following engagement, and more. Eligibility refreshes each month, and performance-based pay is determined by factors like views and audience location. Different creator funds have different eligibility requirements, but typically they require creators to have a certain number of followers, post at a set frequency, and adhere to the platform's community guidelines and terms of service. Create Snaps that adhere to community guidelines, Spotlight guidelines, terms of service, and Spotlight terms. Participants in the program-creators who spark professional conversations and build community on the platform-will receive access to a network of creators, opportunities to be featured on LinkedIn channels, and a $15,000 grant.

The web’s largest professional network is stepping into the competition to court creators. The TikTok Creator Fund, $200 million for creators announced in July 2020, plans to help more influencers create content on the platform-anything from choreography to cooking videos. In September 2021, Ripple, a payment protocol and the company behind the XRP token, announced its $250 million Creator Fund, with an aim to foster innovation in tokenization, particularly non-fungible tokens (NFTs). Announced on October 20, 2021, and coming in 2022, Pinterest revealed another creator initiative: Creators Reward-a $20 million fund for in-app monetization programs for creators developing inspiring content on the platform. Creators in all bonus programs must comply with Facebook and Instagram’s Partner Monetization Policies. In order to qualify for monetization on YouTube, you must have more than 4,000 valid public watch hours in the last 12 months. Have a processing volume of $10,000 minimum per year. Substack also supports writers through Substack Pro, a program that provides new publications with an upfront sum to cover their first year on the newsletter platform. Po st w as cre at ed by GSA Content Generato r DEMO᠎!

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The newsletter platform previously launched a mentorship program, legal support for writers, an Independent Writer Grant for creators affected by the pandemic, a $1 million Substack Local fund awarded to 12 journalists, and a fellowship for independent writers awarding one $100,000 grant and four $25,000 grants. The fund promises financial and co-marketing support, technical support, and creative support to craft premium NFT projects on the XRP Ledger. Substack has fuelled a newsletter renaissance and launched programs to support writers and help them find an audience. But before she found fame and fortune, she got her start on the platform developing video content and growing an audience without making a dime. They’re betting that funding upcoming and established creators-paying them to livestream, host audio shows, and develop short videos-means incentivizing them to create content on their platforms and keep viewers coming back. Download and create an account on the Greenroom app, register for the fund, and begin developing audio content. Have an existing Greenroom user account and register to participate in the program.