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YouTube's Short Video Bet: Revenue Sharing, Music Licensing, Partner Programme Expansion

best youtube shorts Apart from this, YouTube is extending its tipping feature 'Super Thanks' to thousands of creators in beta, with a complete rollout expected next year. YouTube announced on September 20 that it will start sharing advertising revenues with creators of its bite-sized video feature Shorts from early 2023, as the Google-owned platform looks to counter the rising threat from rivals such as Meta and TikTok across the world. To be sure, Facebook had announced in February 2022 that it will test sharing of advertising revenues from its short video service Reels, while TikTok also recently started experimenting with sharing of ad revenues, but its efforts are limited to creators who produce the top four percent of best-performing videos. While YouTube has been sharing advertising revenues with creators of long-form videos on its platform for more than 15 years, this step could provide them with an edge over its short video rivals in attracting new creators while retaining existing ones on its platform, since none of them currently has a revenue sharing arrangement in place, although several players have announced dedicated creator funds. The video sharing platform also unveiled Creator Music, a new destination within YouTube Studio, that will enable creators to browse through a large catalogue of songs and purchase affordable, high-quality music licences to use them in their content without giving up part of their ad revenue.


This move is part of major changes the company is rolling out to its YouTube Partner Program, enabling Shorts creators to apply and make money through different formats on the platform. That said, it's worth noting that YouTube has traditionally given 55 percent of its ad revenue to creators while keeping the remainder as part of its partner programme. Creators will keep 45 percent of the revenue share, which will be distributed based on the number of views their Shorts get in each country. But it’s also important to remember that people get a little antsy when they’re sitting and watching videos online. They won’t show a video to more people just because it’s 3 minutes. Use text to make your story clear or, for longer videos with people talking on camera, try uploading Facebook video captions along with your video. For a how-to video, it could take much longer to give people all the information they need to do the thing you’re teaching them to do. Your video should provide information that is valuable or tell a story that is compelling, without any extraneous details. It will apply to creators across long-form video, live stream, and Shorts content with more details expected to be disclosed next year.


Remember, when you pay to promote a video as an ad, you’re showing up in the feeds of viewers that aren’t necessarily looking for your content (and they may not even know who you are!). The company said this feature will eventually replace its $100 million Shorts fund that was announced in May 2021 to reward top Shorts creators creating original content over the course of 2021-2022. "We expect the majority of our Shorts fund recipients to earn more money under this new model," Mohan said. He mentioned that YouTube has paid creators, artists and media companies more than $50 billion across the world over the past year. Mohan mentioned this revenue share will remain the same even if they use music in their videos. Alternatively, they will also be able to opt for a new revenue-sharing option wherein the creator splits a portion of their revenue with the artist and associated rights holders of the track.


Every month, revenue from these ads will be pooled together to pay out Shorts creators as well as help cover costs of music licensing. We’ll break it down for organic Facebook videos and Facebook video ads. How long should organic Facebook videos be? How long should Twitter videos be? Over the years, you’ve likely heard all sorts of stats and formulas when it comes to how long your Facebook videos should be. So uploading longer videos does you a leg up when it comes to watch time. Videos in the Instagram feed can be up to 1 minute, or you can upload multiple 1-minute video clips into a carousel post. How long should Facebook video ads be? During the event, Mohan said the ads for Shorts will be different from those that appear on long-form videos. They will run between videos in the Shorts feed and not attached to specific videos. This will enable viewers to tip creators of their favourite Shorts in order to show their support. ​This  post was g᠎ener​ated ᠎wi th G​SA C​ontent​ G en​erator Dem ov ersion!


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