What are Smart Mobs?
Another flash mob Moriarty helped organize involved around 100 people dressing up like Waldo from "Where's Waldo?" and showing up at a mall food court. What is a flash mob? Simple, general instructions are also best because flash mobs, at least in their original spirit, are leaderless. If the goal is to organize an event that gives those who show up the opportunity to exercise a little creativity of their own, it's best to keep the instructions short, simple and fairly broad: A silent disco is popular because everyone can decide what music to listen to and how to dance. For instance, Liverpool Street Station has been the location of what's known as a "silent disco," in which flash mobbers wearing MP3 players descend on the station and, at an agreed upon time, begin dancing to the tunes only they can hear through their earphones. Athavaley, Anjali. "Students Unleash a Pillow Fight on Manhattan." The Wall Street Journal. While Toys "R" Us employees looked on, a group of shoppers -- who had all arranged to meet at the store beforehand -- first stared at the toy beast for three minutes and then began genuflecting and cowering beneath its gaze. Unwitting shoppers at the massive Toys "R" Us store on Times Square in New York City could have been excused for imagining that they had stumbled upon some sort of bizarre cult ritual.
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Back in 2003, a group of visitors to the store suddenly turned their attention away from Barbie dolls and G.I. Confused and nervous staffers at the store switched T-Rex off and called the police before the group had made it through what was supposed to be four minutes of what could best be described as toy dinosaur worship. Joe and focused en masse and intently on one of the store's big attractions: a giant, animatronics T-Rex dinosaur that moves and roars. If the definition of flash mob is loose enough to allow friends to participate and practice beforehand, then the result can be a choreographed dance routine; several flash mobs have mimicked the intricate moves of Michael Jackson's "Thriller" video. In that regard, there really is no limit to what can be done. When Moriarty wants to keep his plans as under wraps as possible, he waits until just a couple of days before his event before sending out an e-mail to possible participants -- even by doing this, though, Moriarty knows there are no guarantees that the flash mob will be a complete surprise. A few other tips for organizing a flash mob include picking as well known a public or quasi-public place for the gathering as possible -- attracting attention from passersby is a goal -- and scouring YouTube for ideas about what to do. This a rticle h as been creat ed with G SA Content Gener ator Demoversion!
Moriarty's first flash mob was in January 2009, when he was one of around 100 participants in a so-called "no pants" flash mob, which took place on the city's newly opened light rail system. Avant, Gerry. "As a Flash Mob, Mormon Tabernacle Choir Sings at Colonial Williamsburg." Deseret News. Magee, Zoe. "Time Freezes in Central London." ABC News. Among his many tasks on these jobs, Law says, is to come up with a concept with his client and then storyboard how it will work, audition and hire performers, as well as secure permits from local authorities. Part performance art, part social and technological experiment, part community bonding experience, flash mobs are events where strangers organized via e-mail and social networks gather in a public place in order to quickly (usually 10 minutes or less) do something meaningless and absurd together and then depart. Some are drawn by the in-person interaction it enables, a welcome counterpoint to all the online and virtual relationships prevalent today. Professionals organizing flash mobs as marketing events are obliged to obtain permits and insurance.
Companies like Sears and Vitaminwater, for example, have hired Jason Laws to be director, choreographer and producer for marketing events they bill as flash mobs. Yet as awareness and popularity has grown, plenty of well-planned get-togethers of non-strangers have begun to be termed flash mobs as well. Regardless of its origin, flash mobs have become an entrenched part of 21st century global culture, with events taking place regularly in places as far flung as Amsterdam and Vancouver and the term earning a definition in the Oxford Dictionary. Oxford Dictionary. Definition of flash mob. London's underground stations have been particularly popular flash mob spots over the years. Read on to learn some tips on organizing a flash mob. Other events labeled as flash mobs are sure to make purists scoff. What are smart mobs? Still others appreciate the spontaneous and creative nature of flash mobs. The bemused, surprised, delighted and disgusted looks on people's faces when Moriarty and others dropped their pants (they still had shirts, underwear and other clothing on) made it all worthwhile. Moriarty, who lives in Phoenix and is a founder of Improv AZ, an improv comedy group.
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