How YouTube is Revolutionizing Education
The impact occurs, and the man is violently thrown in his seat; his legs jolt out and kick over a table with a bowl holding small metallic decorations. The small metallic decorations graphically represent the shattered windscreen glass and metal fragments generated during a car accident. This generated interest on Twitter and other social networking sites. The film's Executive Producer, Neil Hopkins of SSRP commented: "From a really small start it's become a global monster. It's smashed all our expectations. We're handling licensing requests from state troopers in the US, big firms like Shell, talk shows, the French government, schools and road safety organisations." The money raised from licensing will be used by the SSRP for further road safety schemes in Sussex. On 2 May 2010 it was reported that the Sussex Safer Roads Partnership had received enquiries from bodies such as the United Nations, from European schools and American traffic police, and from major companies about the licensing the film for broadcast.
This was created by G SA Con tent Generator DEMO.
As of 8 December 2015, Embrace Life has had 19,035,272 views on the Sussex Safer Roads channel on YouTube. Embrace Life is a short British public information film made for the Sussex Safer Roads Partnership (SSRP) about the importance of wearing seat belts. At the same time a public space art gallery was set up in a disused shop in Horsham. By 13 February 2010 it had reached 129 different countries, was the 5th top rated video that month on YouTube and was the most top rated YouTube film of all time in the education category. Josh Levs (21 February 2010). "Seatbelt PSA Becomes Worldwide Phenomenon". The film was shown at the TED conference on 13 February in California immediately before James Cameron's speech. The film has so far not been shown on television as part of a road safety campaign; although that was for which it was primarily designed and its spread has been almost entirely through the internet. The film achieved the highest rating of No. 8 Top Rated (All Time) film on YouTube, and as of 27 March 2013 it has had over 16,599,000 views. The film had a small budget of £47,000 (US$72,000) and was shot over two days in the summer of 2009 at Halliford Studios in London.
The film was shot on a Phantom HD digital camera, with speeds of up to 1000 frames per second, and no CGI was used in the making of the film. The film has been praised for its beauty and its emotional impact. If the film was shown in mirror image, it would correct these apparent inconsistencies for audiences in those parts of the world where cars are driven on the right hand side. “What YouTube really imagines is a world in which any person with high speed Internet access can, if she or he is adequately motivated and works hard, have access to a good education through online video,” John Green, a New York Times bestselling author and one half of the popular YouTube duo vlogBrothers, told the Daily Dot. On 12 June 2010 Embrace Life was awarded the 2010 Gold World Medal for Best Digital and Interactive Campaign at the New York Festivals International Advertising Awards ceremony in Shanghai. Cannes Lions International Advertising Festival. The film was made for a British audience; cars are driven on the left hand side of the road in the UK and so the positioning of the mother's arms reflects the position of the upper seat belt strap for a driver in the UK.
The daughter's and mother's arms represent the two parts of a seat belt. Realising the danger he is in, the daughter rushes to him and embraces him around the waist; his wife follows, putting her arms around his upper body, making the shape of a seat belt. Despite being a legal requirement for all car drivers and passengers in the UK, some people fail to wear their seat belt. In November 2010 Embrace Life won the inaugural YouTube Advert of the Year Award, winning with three times more votes than its nearest competitor. Teachers across North America are, however, using YouTube videos as a teaching aide and many people-from students learning the material for the first time to adults who just want to learn something new-are benefiting from it. You finally have a say in the lesson material. The lessons have ranged from the Atlantic slave trade to the Columbian exchange, condensing topics that could be hour-long specials into quirky, engaging, and quickly paced tutorials that last roughly 10 minutes.
Post a Comment for "How YouTube is Revolutionizing Education"