YouTube Rolls out new Content-specific Creator Analytics for YouTube Shorts, Livestreams
Their first song was called "Dong Saya Dae", which currently has over 16 million views on YouTube. As of November 2022, he has over 21 million subscribers on YouTube and 756,000 followers on Twitch. By December 21, 2010, it had reached 3 million subscribers, the first channel to do so. VanDeGraph (October 21, 2016). "The Top Youtubers Throughout History". YouTube has confirmed to Mashable that everyone should have the update rolled out to their YouTube Studio by May 31. Creators will notice the change on desktop, iOS, and Android. Some YouTubers may already have started to notice the change, as the video platform has begun rolling the new analytics system out. For viewers, YouTube previously rolled out content tabs on channel pages on mobile that allows fans to just view Shorts, livestreams, or uploaded video content. Zueger said that the feedback from creators "will inform next steps" for YouTube in order to "help enable creators on YouTube to move seamlessly between the formats available to them on the platform." Zueger brought up how YouTube livestreams already provide chat messages and concurrent viewer data, something that's unique only to that video format.
For creators who would like to see all the data together as it was previously displayed before the update, the "All" tab will take care of that as well. That's good news if you're a creator that's found success with YouTube's newer offerings like YouTube Shorts. As some YouTubers have been finding success with YouTube Shorts, for example, it doesn't make sense to compare the watch time data of those 60 second clips to longform content that provides users with many more minutes of runtime. Previously, those two tabs broke down viewership, watch time, traffic sources, and other data for the channel's content as a whole. Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime after on-demand. The one caveat is the content-specific analytics are only available for videos created from Jan. 1, 2022 forward.
In 2016, Ryan Higa created a K-pop band with David Choi, Philip Wang, Jun Sung Ahn and Justin Chon. The song was conceived as a general parody of all K-pop songs and featured joke lyrics, but unexpectedly peaked at no. 2 on the official iTunes K-pop charts. Ninja Melk, a 26-minute short film about ninjas, was released in August 2009. The plot revolves around a ninja master named Master Ching Ching sending his student Lapchung (played by Bryson Murata) to find a replacement, finding Higa and Fujiyoshi to catch the evil Bokchoy (Tim Enos) and his henchwoman, Gina (Tarynn Nago). Occasional guest appearances were made by Tim Enos, Ryan Villaruel, Kyle Chun, and Tarynn Nago. It included guest appearances from Ian and Anthony of Smosh, D-Trix, KassemG and Hiimrawn. How to be Gangster and How to be Emo were put back on nigahiga's channel in late August 2009, only to be removed a few days later, along with How to be Ninja and How to be Nerd. Higa, Ryan; Fujiyoshi, Sean (August 24, 2009). "Ninja Melk".
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Higa, Ryan (April 19, 2014). How to Know If You Have ADHD (YouTube). Lunn, Emma (December 1, 2014). "Jenna Marbles, Holasoygerman, Smosh and Nigahiga: The YouTube comedians earning millions". Viewership, engagement, and other relevant data were displayed equally across these different content types, without consideration for the different ways these types of content are consumed or how users interact with them. YouTube now offers multiple different content types, from quick bite-sized 60-second videos, known as YouTube Shorts, to livestreaming videos. YouTube is now changing that though. He chooses Higa and Fujiyoshi after discovering the popularity of their YouTube videos. When Higa moved to Las Vegas to attend college, most of the nigahiga videos were solo efforts, usually featuring collaborations with other YouTube users. Creators will likely first notice that the "Reach" and "Engagement" tabs in YouTube Studio's Analytics have been replaced with a new "Content" tab. Creators will notice "Video," "Shorts," "Live," and "Posts" tabs that will provide reach and engagement data that previously wasn't broken down by content-types. With this new analytics breakdown, YouTube also solidifies its commitment to these content-types defining the YouTube platform going forward. The platform has provided Mashable a sneak peek at its new analytics display so that creators can better understand how their different types of content are performing.
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