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Short Vs Long Videos: what is the Best Length?

Always start with a strong hook and for shorter form videos, deliver it in the first three seconds. Those ingredients we mentioned at the start combine uniquely every time, so the length of your explainer video should take the time it needs to deliver your message well, while still engaging viewers. While we’d love to say, ‘all videos should be x seconds long’, it isn’t so clear cut. The nature of explainer videos means you can say a lot in 90 seconds to engage viewers, but while this works well for simpler messages, explaining something more complex clearly needs more time. Explainer videos are surprisingly similar to cakes. Our animated explainer videos are created with high-quality artwork and animation that will captivate your audience. This makes it a great way to connect with an audience but also means they could have certain expectations about the explainer videos and comms that are linked to it. A great way to share, inform and excite others about your idea is video. Creating engaging and informative whiteboard animations is an excellent way to communicate with your customers and build a strong relationship with them. Two of the most popular video types are live action videos and whiteboard animation. Post h as been created ​by GSA Con tent Generator Demover᠎sion !


Check out this whiteboard animation explainer video that will show you how digital storytelling can help your business achieve success. Are you looking to take your business storytelling to the next level? One thing that can’t be argued with is that today there are a lot of things fighting for our attention. Book a discovery call today! This can give a short video an edge, delivering its message and any call to action in full before a viewer has skipped it or shifted their focus. This means if your hook or content is strong, you can hold a viewer’s attention long enough to go into a subject in depth and give a full explanation. After all, if the cake hasn’t been baked for long enough or has the wrong type of flour, then it will not live up to expectations. If you can say everything you need to say, and, crucially, say it well in two minutes or less then this is great, but some messages just won’t work in that timespan.


We’ve already covered this, but not making the video longer than it needs to be is a must, and dividing a video in to separate parts can help with this. Similar to how-to videos, these can comfortably stray longer than the 60-90 seconds recommended for explainer videos (although the rule of making a video that’s only as long as it needs to be still stands). YouTube is an ideal home for these videos, with the average video length being between 13 and 14 minutes long. When it comes to explainer videos, a key consideration is video length. It all comes down to those ingredients. These five ingredients are key parts of the mix, and each brings important characteristics to the final video. There are a lot of statistics out there about attention spans being shorter, and frankly, some of the sources seem a little dubious. It’s no good fighting for someone’s attention with a short video if it doesn’t actually get across what it needs to say. Whilst average engagement drops from 70% to 50% by the time you reach minute six of a video, it doesn’t drop again until minute twelve. When you’re planning a video, 140 words of script equals a minute of video.


youtube shorts However long your video, it needs to be able to communicate your message well and to engage viewers. We believe quality is equal to time, both in production values and in how well an explainer video shares messages or information with viewers. A strong brand is the result of a lot of hard work and becomes linked to a certain style and set of values. Achieving ‘thought leader’ status is a big achievement and takes a lot of work. Videos at this length work well earlier in the sales funnel. Longer form videos give you the time and space to tackle complex or big subjects in the detail they need, sitting comfortably towards the end of the sales funnel without feeling rushed or incomplete. Finally, where does this video sit in your wider strategy or the sales funnel? Each of these brings different possibilities and conventions, and these will play their own role in shaping your video.


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