Short Vs Long Videos: what is the Best Length?
These videos are a great way to share ideas; the 2020 B2B Thought Leadership Impact Study (Edelman) found that 48% of people surveyed spent an hour or more per week engaging with thought leadership content while 87% of people surveyed said that content which covers a topic they are currently working on makes it compelling. Don’t forget about any accessibility considerations you might need to build in to allow your people to access your video fully. If you have a message, idea or information you’d like to share and think whiteboard animation might be the right fit for you, we’d love to talk about how it might look and work. This will have an impact on the length of the video but also plays a role in aspects such as calls to action, characters, cultural references, voiceover choices and the style of language. This makes it a great way to connect with an audience but also means they could have certain expectations about the explainer videos and comms that are linked to it. After all, if the cake hasn’t been baked for long enough or has the wrong type of flour, then it will not live up to expectations.
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Each of these brings different possibilities and conventions, and these will play their own role in shaping your video. When it comes to explainer videos, there are a few important factors like topic, purpose and position in the sales funnel that will play a role in deciding the optimal video length. Videos at this length work well earlier in the sales funnel. Longer form videos give you the time and space to tackle complex or big subjects in the detail they need, video shorts sitting comfortably towards the end of the sales funnel without feeling rushed or incomplete. This is where longer form videos come in to their own. Similar to how-to videos, these can comfortably stray longer than the 60-90 seconds recommended for explainer videos (although the rule of making a video that’s only as long as it needs to be still stands). There are always exceptions to the rule however, and how-to videos fall into this category. When it comes to presentations, there is a better way. Whether it’s a short video for social media or a 15-minute deep dive into a topic, explainer videos are a great way to share information in an engaging and memorable way.
Creating engaging and informative whiteboard animations is an excellent way to communicate with your customers and build a strong relationship with them. Hand Drawn Animations is the perfect solution for you. While 90 seconds is a good target to aim for, it shouldn’t be at the expense of poor communication. While we’d love to say, ‘all videos should be x seconds long’, it isn’t so clear cut. Those ingredients we mentioned at the start combine uniquely every time, so the length of your explainer video should take the time it needs to deliver your message well, while still engaging viewers. The best explainer video length for your piece is always a unique consideration that combines what you want to say, who you want to say it to and where you want to say it. Another major force in the development of your video is where you are going to use it.
Check out these 5 reasons why businesses should use whiteboard animation to achieve brand purpose! Whiteboard animation makes the ideal powerpoint alternative. YouTube is an ideal home for these videos, with the average video length being between 13 and 14 minutes long. Before we even think about the optimal video length to choose, we need to consider what is going in to it. Now we can start to think about the best explainer video length. There is research into video length best practices depending on your use, but we would always balance the research with the unique needs of your message. One thing that can’t be argued with is that today there are a lot of things fighting for our attention. Book a discovery call today! The best book trailers offer authors and publishers the chance to communicate their personality and engage potential readers in the core ideas of a book. We hope this post has provided some video length best practices and helped you plan your next video. A good explainer video is tailored and bespoke in every way, and this should include its length. Research from Wistia has shown that two minutes is the optimum explainer video length before viewer engagement takes a significant drop. Article was cre at ed with GSA C ontent Generator Demoversion !
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