How to make Money on YouTube (without a million Subscribers)
Yes. You need a minimum 1000 subscribers and at least 4000 watch hours in the past 12 months to be eligible for the YouTube Partner Program - which is necessary to get paid by YouTube. The first revenue stream on YouTube you’ll likely want to explore is ads, which appear in your videos as part of Google’s AdSense program. YouTube Premium is a paid membership program that allows viewers to watch content without any ads, along with some other benefits. This will open up several potential revenue streams for you, such as advertising, channel memberships, YouTube Premium revenue sharing, etc., discussed in more detail below. Plixxo: Plixxo will first verify your profile, reach, and stats, after which you can start working on paid brand campaigns. While it’s true that all the YouTubers mentioned above are outliers, it’s just as true that anyone at all can make money on YouTube if they approach their content-creation journey in the right way.
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You can adapt this approach to direct your audience’s attention towards actions that generate revenue for you, such as app downloads or newsletter sign-ups. While it’s easy to set it up, earning money through advertising as a YouTube Partner is far from the most lucrative or reliable revenue stream you can create for yourself on this platform. Because once you have some content up, all the demographic insights you need for your own channel can be pulled up from your YouTube analytics. With this demographic information at hand, you’ll have a better understanding of your own audience and be able to work more effectively with brands. Two critical ones you’ll need to work towards are that you must have at least 1,000 subscribers, and your channel should have racked up at least 4,000 public watch hours over the previous 12 months. However, you should be mindful of the fact that by doing so, you’ll be competing with other YouTubers on the same store. Many YouTubers include a call to action along those lines at the end of their videos to grow their viewership. TV news outlets, morning shows, online news sites, and other creators might reach out about the rights to use your videos if they happen to go viral.
What compels most creators to create is rarely money. Traking Tech specialises in tech product reviews, and it uses affiliate links in its video descriptions to make money through YouTube audiences. Cards are rectangular pop-ups that make your videos more interactive. In fact, videos are not monetised in any way by default. When money is all that stands between an idea and its execution, crowdfunding is a good way to make it happen. Probably the best way to do so is to check out videos by content creators in your niche in which they dissect their earnings. “Selling out” is a real concern for a lot of creators. Dhruv Rathee is an example of a well-known Indian YouTuber who has a sizable number of “patrons” on Patreon, a popular membership platform that enables creators to run a subscription service. As an example of a YouTube channel generating revenue through affiliate marketing, take a look at Traking Tech, a Hinglish-language channel that boasts more than 10 million subscribers. Alternatively, you could also bring in some revenue if you qualify for the new YouTube Shorts Fund, which is also discussed below. Moreover, while advertising might be a common means of generating income for creators, the trade-off is that YouTube gets to keep around a 45% share of ad revenue.
For one thing, it depends on the advertising model chosen by the advertiser: CPC (cost per click), CPM (cost per mille, i.e. per thousand views), or CPA (cost per action). Brands are investing more and more in influencer marketing, spending their typically large advertising budgets on influencers who’ve already won the loyalty of their audiences. Once you’re past a certain threshold of viewers, comments, or perceived clout, it’s quite likely that brands might want to reach out to you directly. That’s not to say your subscriber count doesn’t matter - check out our tips to get more subscribers on YouTube. However, if you’re willing to think about your content strategically, your YouTube channel could, in fact, turn out to be quite a money-spinner. 1. A content engine that will consistently drive traffic to your store. Depending on your leverage - used as an umbrella term here for your audience demographics, content quality, how unique and profitable your niche is, reach, audience engagement, and several other factors - you might even be able to negotiate a better deal if the brand is a good fit. Second, offer enticing rewards for better pledges.
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