Always Up-to-Date Guide to Social Media Video Specs

Recommended video dimensions 1280 x 720 for Landscape and Portrait. Easily reference our social media video specs in our always up-to-date Google Doc. For more information on the video specs for YouTube, visit the Google Help Center. For more information on the video specs for LinkedIn, visit the LinkedIn Help Center. With Instagram, your carousel video ads can have 2-10 cards with a full-width call to action below the ad. These video ads appear in users’ boards, but advertisers can select the style in the ads manager. Mid-roll video length minimum is 30 seconds. Non-skippable video length max is 15 or 20 seconds (30 seconds in some regions). Max file size is 4GB (3 GB maximum in Sprout). Max file size is 128GB or 12 hours, whichever is less. Video max frames 30 fps. Each video format has different dimensions and specs, which can make it confusing to know whether or not you’re uploading the correct format for organic or paid posts. While most users will be sharing immediate & organic updates from their phone’s camera without worrying too much about their video specs, the guidelines for this format are similar for paid & organic posts. While there are partner opportunities to put video within Snapchat’s discovery option, most dimensions are the same, but require your business to reach out to the social network for more details on advertising.

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While YouTube allows users to upload various types of media formats and use plenty of different dimensions, organically, there’s truly only one format for the video player. Fortunately, TikTok’s focus on easy to create and share videos means it’s not hard to start producing video content for the platform, and there are plenty of trends to inspire TikTok content creation. This gives your brand plenty of room to create an organic story that delves into detail on your product, service or campaign. The requirements are a little bit different than shared video, so be sure to consider them when developing ads for your paid campaign. Recommended video formats are .MP4 for web and .MOV for mobile. Bumper Video Ads: This YouTube ad type is played before the content.It’s a small 6-second video ad that cannot be skipped, which is usually optimized for mobile views. Each type of Facebook video ad is different, so let’s go ahead and break down the specs for each type of video you can produce. You can upload a video up to 1 hour using desktop.

Bumper video length max is 6 seconds. Video length is 3 to 60 seconds. Video length max is 140 seconds. Video length max is 120 minutes. And for your brand, it’s important to know the correct video dimensions for Snapchat. Facebook video is consumed at higher rates each year, so it’s no wonder why so many marketers search for the correct Facebook video specs. YouTube display ads are shown in users’ search queries and sometimes appear in the right video column when watching a video. Currently, paid options for Instagram reels are in early testing, so final specs and differences for paid content, if any, are not available. Brands can seamlessly integrate their video content between other Instagram users. The in-feed option for paid TikTok content is fairly similar to the formatting for existing organic content. Organic videos should all follow 16:9 ratio, but can be uploaded 4:3. However, the smaller ratio will automatically pillarbox the sides to still make it fit in the player. There are more than 5 million advertisers now on Facebook and having the right specs for your ads can be tricky.

These ads are static, which means they don’t automatically play. That means all of these ad types follow the same dimensions as the non-ad videos, but only differ in video length. However, the Snapchat Long-Form Video Ad is what users see in between viewing users’ Stories. This ad format is the only one allowing advertisers to monetize views from any viewing device. This format appears organically in feeds, but often gets “priority” on Facebook feeds. Facebook Carousel Video ads allow brands to showcase multiple videos (or images) and a link within a user’s Facebook feed. Same as In Feed Video. Much like the in feed organic Instagram video options, the network provides similar options for advertising. The push for Instagram advertising is real and marketers have to be ready to take advantage with engaging videos. Facebook’s Slideshow videos were built for advertisers wanting to reach audiences with slower internet connections. Title character limit: 100 characters max. Link description: 30 characters. We’ve put these four YouTube video ads specs together because in the end, they all play through the standard YouTube video player. There are two formats for Pinterest Promoted Video: standard and max width. Facebook has also added the Stories feature, disappearing short photo or video updates that are only available for 24 hours.

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