YouTube's new Tool makes any Video a TikTok-like Short
However, you may be more surprised to see TikTok gain just 4.3 percent of the total vote. However, yet another Meta platform - WhatsApp - tops the global rankings, with 15.7 percent of working-age internet users choosing the messenger app as their favourite social platform. Reels haven’t quite gained the same momentum as Stories yet, but data reveals that 675 million Instagram users still see ads in the platform’s dedicated video tab each month. If you have any of your own videos loaded up, you'll see a new tool under "Create" called "Edit into a Short" right inside the main app. As a result, we might expect to see TikTok make even bigger gains in these rankings over the coming months, so be sure to follow our quarterly Statshot reports in 2022 to keep track of its progress. However, anyone who had been wavering about joining social media before the pandemic struck would have been most likely to join during the early days of lockdown in 2020, so I’m hesitant to attribute any meaningful share of growth over the most recent 12 months to some kind of “COVID effect”. However, we strongly suspect that this lower growth figure is more likely the consequence of challenges associated with collecting and reporting data during the ongoing COVID-19 pandemic, and that these numbers don’t reflect the actual growth in internet users over the past year.
Instagram ranks fourth at a global level, and has seen some of the fastest growth of any platform in the past year (you’ll find more detailed analysis of Instagram’s growth later in this article). For context, ads in Instagram’s “home feed” reach almost all (96.6 percent) of Instagram’s active user base each month, so these placements remain the surest way to reach the largest Instagram audience. Meanwhile, TikTok users aged 18 and above in the United States now equate to more than half (50.3 percent) of all American adults. The available data indicate that YouTube ads now reach roughly 1 in 3 people on Earth, with that figure rising to 37.7 percent of adults aged 18 and above. Figures in Statista’s Digital Market Outlook show that online spend in the the Food and Beverages categories grew by more than 35 percent during 2021, with total annual revenue across these two categories reaching $588 billion. Data published in Meta’s Q3 2021 investor earnings announcement confirms that Facebook is still the world’s most-used social media platform, with 2.91 billion users as of October 2021 (the latest “official” figure at the time of writing). Global internet users: Global internet users have climbed to 4.95 billion at the start of 2022, with internet penetration now standing at 62.5 percent of the world’s total population. This post was done by GSA Conte nt Generator DEMO.
For example, ads in Facebook Marketplace now reach more than 560 million users each month, equating to more than a quarter of the platform’s total ad reach. Should advertising actually reflect the audience that it’s aimed at, or should it offer an alternative perspective (e.g. a more “aspirational” lifestyle)? YouTube is arguably less threatened by TikTok as it offers longer-form content that draws a different audience. However, the tool only works on your own content, unlike Cut, which lets you remix content from any video. It lets you select up to 60 seconds of the video and bring it directly into the Shorts editor, where you can add text filters, or additional video, then upload it as a Short. I tried the tool out by creating a 10-second Short out of a longer video I created back in 2010 and it was as easy to use as advertised, letting me grab the best part of the video, embed text and add a filter.
The new tool shows that it can have its (Short?)cake and eat it too, though, by letting creators offer Shorts as a form of publicity for their primary content. YouTube has introduced a new tool that makes it easier for creators to turn regular videos into Shorts, it announced in a community update. That lets creators use Shorts as promo tools for the main video, helping drive views and engagement. The median age of the overall population appears to play an important role in shaping how likely people in a particular country are to use social media for work, although it’s also worth noting that Greece seems to buck this trend. However, with the world set to spend more than 4 trillion hours using social media in 2022, there’s little doubt that social media still plays a central role in our everyday lives. Learn more in our detailed analysis. GWI’s latest data reveals that more than 1 in 4 internet users aged 16 to 64 (27.6 percent) discover new brands, products, and services via social media ads, which is only slightly less than the figure for TV ads (31.1 percent).
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