Your Starter Guide to YouTube Marketing: Tips, Strategies, and Tools

To learn more about using this tool, read YouTube Analytics: 10 Key Metrics to Track and Improve Video Performance. One of the key pitfalls you’ll need to bear in mind is copying your competitors' video content or style-viewers are quick to make comparisons and shut you down for doing so. We live in the Age of Video. In the above post, SUGAR Cosmetics makes use of text, infographics, and a YouTube video to show beginner viewers how to use makeup to contour and highlight. It’ll also tell YouTube to show your content to relevant audiences based on their interests, which can move you higher in search results. For more ideas on promoting your YouTube channel, read How To Get More YouTube Subscribers and Take Your Channel to the Next Level. The vast majority of the time, views and subscribers won’t come without effort, and you’ll need to find ways of promoting your YouTube content. You’ll see metrics including views, watch time, subscribers, and estimate revenue (if you’re in the YouTube Partner Program). Specifically, the tagline in its channel intro video reads: “Made In brings professional-quality cookware to the home cook.” As you can see from its view counts, targeting the high-end cookware niche/foodie helps Made In stand out among other brands. ᠎Th is a rt ic​le w as  done ᠎wi᠎th　G SA  Conte​nt Generat or Demov ersion.

Then on Twitter, it created a thread with lead-in context linking to its YouTube video at the end. One other area of design you’ll want to consider is the end screen. The above example provides both elements of explainer and tutorial in one video, highlighting each of the grills’ best features before moving on to the tutorial section. As you can see, it posts its longer, professionally produced content each week, but since the arrival of YouTube Shorts (an attempt at replicating TikTok), Beardbrand has also posted at least one of these “shorts” every day. It never hurts to be on the lookout for what competitors are doing and for new relevant trends-like Beardbrand has done with YouTube shorts. As you can see in the above screenshot, Beardbrand has enabled the store tab on its channel, which allows it to display its products as links beneath its videos. Normally, you’ll want to collaborate with a channel that has similar content or audience to you, but that doesn’t always have to be the case (as you’ll see in the example).

Now that you’ve got plenty of ideas for how to promote your YouTube channel, let’s take a look at what you can do to monetize your newfound audience. What is YouTube marketing? What are the benefits of YouTube marketing? If your audience is anywhere on the web, chances are they’re on YouTube at least some of the time. However, if you want to be more creative, you can narrow down your target audience specifically to people who watch your competitors and humorously coax them over to your channel in an “if you like this, you’ll love us! However, it turns out that both have similar audiences-primarily men who enjoy challenging themselves. Technology and the internet have given individuals more reach than media companies, through platforms like YouTube. Here’s an example of the brand Too Many T-Shirts using a YouTube video embed in its email. Tolstoy is a free video maker app and Shopify Staff Pick for May 2021. With Tolstoy, you can personalize videos for your store to welcome visitors, offer personal styling, answer FAQs, and collect videos. In our Founder Stories section of the Shopify Blog, we interview Wil Yueng, a serial entrepreneur.

This section will give you an overview of the different types of videos best for small businesses, with examples. Engagement. Gives you an overview of how your audience interacts with your content. These links can be set to appear over your channel art and will be highly visible to your audience. Even online retailers that “sell some of everything” have a specific target audience. In fact, according to Google, some corporate livestreams have made it into the top 100 YouTube livestreams (ever). If you go to your YouTube recommendations, chances are you’ll find that most of the videos have a custom thumbnail. Videos are easy to customize with brandable buttons, colors, calls to action (CTAs), and text. First impressions matter, and a captivating trailer can motivate viewers to take action. Start with something that hooks your viewers and gets them to subscribe to your channel. Everyone gets a 30-day money back guarantee.

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