Shorts are Global; However
YouTube Shorts are similar to the social media app TikTok, which caused several complaints due to the feature being a clone of the latter as well as containing reposts from it. YouTube today is addressing one of creators’ chief complaints with filming videos for its TikTok competitor, YouTube Shorts: to date, the music and sounds added to videos could only be 15 seconds in length, even though Shorts themselves can be as long as 60 seconds. Unrelated to music expansions, YouTube also today confirmed the launch of Shopping on YouTube Shorts - a new feature being piloted with U.S. Over the next few weeks, YouTube creators will begin to see the expanded options for adding music to their videos when using the audio picker in the YouTube app for iOS and Android. The company, like TikTok and others, negotiates with songs’ rights holders, including the music label or distributor and publisher, before including the track in YouTube Shorts. Post w as created by GSA Content Gen erator DEMO.
The update aims to make YouTube Shorts more competitive with its rivals, including TikTok and Instagram Reels, at a time when the length of what’s considered a “short-form” video is also changing. While the length of music is being expanded, the maximum length of a YouTube Shorts video itself is not - it will remain 60 seconds. Similarly, the company is also expanding the length of audio that can be clipped and reused from other videos. Currently, YouTube Shorts are being watched by over 1.5 billion logged-in users every month and garner over 30 billion views per day, the company claims. In October 2021, Ed Sheeran released his album, and made 14 shorts of his 14 songs, the most popular having over 100 million views. In addition to that, many of the shorts are actually reposted from TikTok for views and profit. There are no requirements to making Shorts. Before, creators could only sample 15-second segments of original audio from eligible Shorts and video-on-demand content. Now, they can sample up to 60 seconds.
In April, YouTube announced the launch of a remix feature that allows Shorts creators to sample clips from existing YouTube videos that have been posted publicly on the platform - unless the video’s owner had opted out. In April 2021, every time a YouTuber that you turned on notifications, it led you to the YouTube Short page instead of the video itself. Now it loops the video. While YouTube won’t comment on the state of its deals with its music industry partners, it says that most songs in its audio library will now have a maximum duration of up to 60 seconds. For comparison, Instagram Reels supports music up to 90 seconds long. Now, thanks to revised licensing deals, YouTube says the majority of music on Shorts will be available in durations of up to 60 seconds. YouTube Shorts was released worldwide (however lacking features) in 2021, resulting in channels to explode in subscribers and views, causing YouTubers to make second channels exclusively for YouTube Shorts. You can also find other shorts from their channels by pressing their channel icon, that leads you to the "Shorts from this channel" screen.
By double-tapping on the screen, you can like the video (a feature that is already on TikTok). Originally, if a video ends, it goes to the next Short. Another thing is that certain channels repost the same short again and again, which still helps them gain traffic despite the recycling. However, YouTube announced a fund to support the top Short Creators on May 11, 2021. In July 2021, BTS made a challenge that used YouTube Shorts. Older videos that are in vertical format and less than 60 seconds long counts as a YouTube Short. To make your video as a Short, it needs to be in a vertical format and less than a minute long. Creators will also need to change their video recording duration in the Shorts camera in order to use more than 15 seconds of audio, YouTube notes. The new feature will roll out to YouTube users globally on iOS and Android.
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