I Uploaded a YouTube Short every Day for a Month: Here’s what i Found
It’s hard to tell. Just like anything, it’s hard to tell what’s going to resonate with viewers. Since YouTube wants this new platform to succeed, they are going to promote your Shorts to a vast audience. YouTube wants to promote these, so you may as well take advantage. The goal may not be the success of the Shorts themselves, but as a way to get attention to your channel. For more established channels, you may need to start a second channel devoted just to Shorts. The idea with Shorts is to make the YouTube process much quicker and encourage creators to upload on a whim. I think if you were to use Shorts; you want to make a definite call to subscribe either in the video or as an add-on card at the end. But I wanted to take every chance to help make them stand out. It hasn’t been rolled out everywhere yet - but it looks great. More people are jumping on board, but since it’s still relatively new (when I started this), there is only a certain amount of content out there. There was no video content in them, and they were still getting an enormous amount of views.
If you are unaware of YouTube Shorts, they are video clips of 58 seconds or less, shot in the vertical video format. They are geared to play into our low attention span and need for quick, consumable content. I need to clarify that I am in no way a ‘YouTuber.’ But I do recognize the importance of video content. YouTube Shorts are a fresh way to watch and create video content. As of right now, they don’t seem to be monetizable since they are so short - but that could change. There are YouTube experts that said the hashtag isn’t necessary, as YouTube will automatically recognize that it’s a Short. This isn’t a success based on many people’s standards, but some of these “videos” were getting thousands of views. But the traffic and views are nothing to sneeze at. They are also a great way to repurpose content so you can get multiple pieces from one source. I filmed a variety of content just using my phone. There is also a YouTube Shorts beta which will allow you to upload the Shorts right from your phone through the YouTube app.
You probably won’t see a YouTube Short on your laptop, as they are intended for phone usage. You can see the massive jump in views in the last month since uploading a Short every day. So I threw my hat in the ring and uploaded a Short every day for 30 days. This is what I learned by uploading one a day for a month. One is a health podcast, and the other is a pop culture/nostalgia show. I understand the importance of thumbnails so I would take some time to create a decent one using Canva. The watch time also had a vast improvement. Now, I use the podcast host Libsyn, which automatically uploads new podcast episodes to my different YouTube channels. This is to encourage the use of quick uploads from cellphones and also to have them primarily be viewed on them, too. My shorts would include anything from quick movie reviews, Easter eggs in films, and general pop culture content. Th is con tent has been done with the he lp of GSA Con tent Generator Demoversion.
This is for my pop culture/nostalgia channel. Even for a minuscule channel like mine - it produced significant results. It depends on your viewers and the content they like best. With the announcement of YouTube Shorts, it seems like something more up my alley - and much more manageable. If you have a larger channel, I’m sure you would see much more significant results. I love YouTube, but I’m not about to start filming and editing videos as I know what a massive undertaking it is. I thought I should start uploading my own podcasts. A few years back, I realized I was consuming podcasts that were simply uploaded on YouTube. But having YouTube promote your Shorts explains why I got a few thousand views in less than a day, compared to my old videos that maybe got a hundred or so. YouTube has also adopted this approach with its YouTube Shorts. I think YouTube Shorts are a means to an end. If you are on YouTube, using Shorts seems to be a great way to attract attention to your channel and gain subscribers. YouTube has been making Shorts a priority - and pushing them pretty hard. You can see here how YouTube seems to be specifically recommending Shorts.
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