Short Vs. Long Videos: what is the Best Explainer Video Length?

youtube short video size So, if you need help with your brand new animated video, feel free to drop us a line. Template pieces may not convey your brand’s authentic feel. If you customize the characters, landscapes, and backgrounds of your video, you will set up a strong emotional connection with your viewers (they will feel that the story was specially made for them). The Instagram story video length is up to 15 seconds per card. A Facebook story video can last up to 20 seconds. Thinking that reducing your 8-minute video to last 7 minutes would be a mistake. According to some studies, it seems that the ideal video length is 2 minutes. What’s The Relationship Between Video Length And Engagement? This will make a huge difference in terms of engagement and memorability. Make a high-quality video. Communication: The video company you choose should be able to receive your input and inform you of how the production process is going. But keep in mind that cheap video production services often use templates, so the price you pay may reflect in the video’s quality and customization. This c ontent was wri᠎tt᠎en with the help of GSA Content Generator ᠎DEMO!

See if their style and their works’ quality suit your business. Quality and Expertise: Don’t pick out a video company before checking out their portfolio! Check out these useful resources that will help you get the most out of these 60/90 seconds! Now, if you want to check out more great videos, you are welcome to stop by our portfolio anytime! But this doesn’t mean you should go out of your way to create a long video! Make it in an interesting, clear, and direct way. Remember, explainers have one key goal: to deliver a business idea or message in just a matter of seconds - and do so in an alluring, persuasive, and compelling way. In that amount of time, you can deliver your message effectively without losing engagement. It stands to reason, then, that these types of videos have to get straight to the point or risk losing their effectiveness. This means that you have to be highly creative and have a strategic mindset so as to develop video content that is appealing enough (to persuade them instantly) and also hold their attention throughout the entire video.

In this sense, there is quite a strong relationship between video length and engagement. 1. What’s the Relationship Between Video Length and Engagement? Not only do they allow different durations, but also the viewer’s length preferences vary significantly from one network to another. Leaving your explainer video in the hands of a talented team from a video marketing agency is one of the best decisions you can take for the sake of your video marketing campaign. We provide one of the best qualities in the market. We offer the best price-quality guarantee. In our portfolio, you can find the videos we created for well-known brands like Wal-Mart, DocuSign, Fox, Red Bull, and McKesson, to name a few. An explainer video we created for our friends at Able, a hiring and onboarding platform. 4. How Long Should an Explainer Video Be? How Long Should a Social Media Video Be? Well, that has never been truer than when talking about ideal video lengths for social media. Still, it’s safe to say that on certain platforms some lengths bring about more engagement than others. You can spend as many cards as you like to make a longer video, but it’s better to use less than 3. In other words, your video should last 45 seconds at most. Th is c᠎ontent was do ne by GSA Co nten t Generator ᠎DEMO!

It’s also important that you identify what type of action you expect them to take. Did you know that people’s attention span is shorter than that of a goldfish? The shorter a video is, the more chances viewers will stick around until the end - which is the same as saying that fewer people will leave mid-video. The target audience: for every communication campaign (including a video marketing campaign, of course!) knowing your target audience is a must. There are some tips and tricks you can implement to avoid viewer drop-offs in your explainer video. At Yum Yum, there’s nothing we enjoy more than seeing our customers satisfied with their customized explainer video. We create fully customized animated videos, making sure of meeting the client’s needs and expectations. Also, look into their expectations. But does this mean that every single video that you develop should last 120 seconds? Don’t try to cram everything in a single piece: if your topic is extensive, a video series might be advisable.

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