Creators are Mitigating Burnout with Long-form YouTube Videos
The lowest membership tier grants subscribers access to Patreon-exclusive monthly videos from Nicholson, while the $5 tier allows subscribers to vote on the topic of the next monthly video. Perjurer said the back catalog of monetized videos like the one he made about FastPass continues to attract viewers, which allows him to space out his posts and take the time to produce a thoroughly researched video. She said her viewers often expect her to make a video about “every single anti-LGBTQ thing.” The pressure to produce videos became an emotional burden. Perjurer said some long-form creators may release supplementary media, such as shorter content that takes less time to produce or the occasional Twitch stream, to continue engaging with their audiences. Creating feature-length videos helps Perjurer feel less feel pressured to post regular updates, he said. Outside the convention center, a sprawling YouTube Shorts exhibit invited fans to post short videos for the chance to win custom snacks curated by popular creators. Neither YouTube Shorts payouts nor TikTok’s Creator Fund payouts compare to those of the YouTube Partner Program. Blaque will use YouTube Shorts to advertise her videos, which “does help you algorithmically,” because YouTube promotes them. Qualifying as a partner, meanwhile, grants creators ad revenue from AdSense, which places ads throughout their videos, as well as a cut of subscription-based YouTube Premium revenue. Th is was created by GSA C onte nt Generator DEMO.
For creators, the videos are a win-win situation: Their audiences love long-form videos as much as creators love making them. Nicholson’s YouTube content runs from just under half an hour to well over two, but her most popular videos are the longer ones. Nicholson’s supplementary media is on Patreon, where a subscription costs $1 to $25. She and other creators who specialize in documentary-style deep dives, pop culture analyses and video essay takes have carved out a niche of viewers who demand quality over frequency. YouTube playlists like “best video essays about random niche subjects” and “video essays to fall asleep to” provide hours of background noise. Long-form creators don’t need to make the same bids for viewer attention once they’ve established themselves in their niche - their content may not have the same reach on YouTube as it does on TikTok, but sustained engagement from a smaller audience is more valuable than high viewership on a single viral video. I don’t want to dwell on that, and I don’t think that the people who follow me want to dwell on that.
“I think I have a talent for making very heavy short videos, but sometimes people don’t want that,” Blaque said. “A lot of times when I look back at videos, I don’t particularly care for videos that I felt pressured to make,” Blaque said. TikTok videos, for example, require viewers’ full attention, even if they’re scrolling through their For You pages. This year’s annual conference, where TikTok was the official partner for the first time, catered to short-form video content. But long-form YouTube videos - from a 50-minute video essay about the rise and fall of a popular creator to a two-hour-deep dive into a Reddit conspiracy theory - have endured the TikTok boom. ANAHEIM, Calif. - While some VidCon attendees lined up for hours to try Squishmallow's "human claw machine" and packed into the Dream SMP panel to see their favorite Minecraft role-players, YouTuber Jenny Nicholson quietly posted her first YouTube video of the year.
“There’s definitely a market for the stuff you can just put on and you don’t have to touch your phone and go to a new video because it’s not going to end on you while you’re doing your tasks,” Nicholson said. You’re making a decision even if you enjoy a video. A video he posted in November about the history of Disney’s FastPass, which was an hour and 43 minutes long, has more than 12 million views. Her hour-and-a-half-long review of the book “Trigger Warning” garnered 5.4 million views, and her 2½-hour video on “The Vampire Diaries” series has 8.7 million views. Even though it does the complete opposite of what industry experts and many established creators recommended, like posting frequently to engage with viewers, Nicholson's church play video was viewed more than a million times in the few days since she posted it. TikTok’s tendency to facilitate discussions about race, sexuality and other nuanced topics without context has been a source of frustration for many creators. Blaque said she made some cash off of Instagram Reels, which distributes bonuses to creators of thousands of dollars for posts. The factors that determine the bonuses are unclear, with creators reporting that they were offered $600 to $8,500 a month for their posts.
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