YouTube uK Blog
YouTube tried to adapt the format too, but couldn’t find an audience for ‘Stories’. Today, Comments Search moves into Test Tube, the place where our engineers and developers test out new features and gather data and feedback before pushing them out to a wider audience. This feature allows you to search the comments people are making on YouTube in real time. Comments Search is a way you can find out what YouTube users are saying about everything from the news stories of the day (below, see results when we typed in "balloon boy") to your individual channel or brand. Once the show starts, scroll down on U2's channel for a Twitter gadget displaying real-time comments about the webcast. U2webcast, instantly plugging your comments into wider discussions about the show. In fact, recent times have shown that TikTok is also able to adapt and evolve as a platform by increasing content duration to three minutes to cater to a wider variety of content.
These are extremely serious issues that brands want to stay as far away from as possible. I was hired as a consultant to launch YouTube Shorts in APAC, increase the product’s brand perception by producing content, drive scaled creations and identify pockets of opportunity with brands and media companies for YouTube Shorts in the APAC short form video market. We ask industry experts in Asia-Pacific whether this is the beginning of the end for short video pioneers like TikTok and Snapchat, how platforms can seek to defend or gain market share in this competitive space, and how brands are expected to respond. It will also be archived as a video on the U2 channel -- so there's really no excuse to miss Bono's distinctive wail, the Edge's guitar mastery, the roll of Larry Mullen's drums, or Adam Clayton's thumping bass lines. This channel is designed to feature your stories and reflections on free expression. In 1989, the fall of the Berlin Wall became a striking symbol for free expression far beyond the borders of Germany. We'll be featuring the best submissions on the Google Free Expression channel, so be sure to check back in the weeks to come.
Tell us about how you or someone you know has taken a stand for free expression. Perhaps you've protested against something you didn't agree with, taken action when someone else's free speech was being suppressed or been inspired by someone who has stood up for the right to speak out. For those of you who miss the live event, the full performance will be re-broadcast two consecutive times after it ends. The full comment will appear on a continuously updated results page, and "trending topics" indicates the hottest topics of conversation on YouTube at that particular moment. So try it out, enter your feedback here or comment below, and help us get this feature ready for the masses. YouTube also already has extensive music licensing arrangements in place, which will widen the creative capabilities for clips that utilise the ‘Shorts’ feature. It will be interesting to see if they venture into longer form as well, expand functionalities and how they might deepen their ecosystem.
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