YouTube Shorts: what are they & how to use them 2022 Guide
If you’re familiar with Instagram Reels or TikToks, it’s probably sufficient enough to just say it’s the YouTube version of that. If you’re already making Instagram Reels and TikToks, just repurpose them for YouTube Shorts. If you’re not already posting Reels or TikToks and need to come up with some ideas from scratch for your YouTube Shorts, we would say above all just provide value. Now, that might make you scratch your head since everything about Shorts is made for the mobile experience. We will also discuss how they could potentially make or break your YouTube channel. 5. Will it affect your YouTube channel statistics? Where do YouTube Shorts fit in your overall digital marketing strategy? The reason this is being discussed in the marketing world is because Shorts can only be made with a maximum of 60 seconds… So like we just said, monetization should probably not be the sole reason you create Shorts. So even if you have some individual videos like Shorts that are bringing down your channel AVD… So even though Shorts are just 60 second long, if people are watching all of it, that’s a 100% viewing rate of that video, which looks great to YouTube.
You can add text, adjust the size of it, the color, and the placement of it. This can be helpful if you’re recording yourself on the selfie cam and don’t want the action of your hand hitting record to be included in the video. But if you want guaranteed results without having to wait and learn these new tactics for your video marketing strategy, then get in touch with us. Get Exclusive Marketing Tips! But before you start recording, there are some other things to note when creating Shorts to make sure it’ll help with your YouTube marketing. It’s still such a new feature that our best suggestion would be to post a couple of Shorts, see how they fare and make an informed decision from there. You’ll have to do a little bit of adjusting here and there to make them work for Shorts. Once you click on a Short, from there you can just scroll up to continue watching Shorts from different people.
You can click Timer to set a countdown to start or end a recording after so many seconds. You can click Shorts and scroll through them from there. There has been some talk going around questioning whether Shorts will actually help or hurt your channel numbers. When you’re scrolling through the YouTube mobile app on your home feed, you will now run into what’s called the Shorts Shelf. The Shorts Shelf will have the Shorts symbol next to it. So, it’s important to keep in mind that this is all new and changing, and we will keep you guys posted here on our blog as new information rolls out. So while it’s not required, we think that’s a clear ‘yes’ from them in terms of getting more views from adding it. 6. Only desktop views are monetized for Shorts. But you can still access them on desktop or Smart TVs as well, it’s just a little different. Or maybe it’s similar to the Explore page on Instagram, where it’s just a mix of content based on what the algorithm thinks you like. And you saw in our gifs earlier, people are just scrolling through like “next, next, next” without a second glance.
And the hack everybody was talking about was to just upload your vertical phone-filmed video like a regular YouTube video. Shorts to your video still necessary? So in today’s post, we’re going to cover what YouTube Shorts are, and what we know about them so far. Note that this is only at the time we’re writing this post. First, YouTube ultimately also looks at the total watch time minutes of your entire channel. Now we’ve read several blog articles about this and we’ve watched quite a few YouTube videos from people who say they’ve tested Shorts out. We’ve also watched a couple of YouTube videos from YouTube Creators themselves. Now all you’re posting is Shorts, and the AVD on those videos is MAX 60 seconds (unless people are watching them looped on repeat). And then, the last 5 seconds of that video would just be whatever original audio you had coming from your video. And then, you can also tap Music to choose a song to go with your video. One tip we would suggest is to include value in the Short itself, while also pointing towards a related video on your channel for even more value.
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