YouTube Shorts: another Short Video Platform?
Why we care. If you’re an ecommerce advertiser, brand, or creator, then these new features are a great addition and an excellent way to earn revenue if your channel is large enough. If you’re B2B or lead gen, sorry, you’re out of luck. But the tool is already becoming a powerful TikTok competitor and it would be quite a setback to miss out on this opportunity. To stay on the top of the game and to encourage creators to use the tool to its fullest capacity, YouTube has introduced the bi-weekly Shorts Report. This is an absolutely new platform experience for creators and their audiences and a much easier way to create on YouTube.The days of switching from YouTube to another platform to create short videos with nothing else but your phone are coming to an end. Short videos can generate subscribers and views without requiring as much effort and financial resources as regular YouTube videos. Use it to your advantage and don’t spend too much time on creating a perfect video of the highest standard. Trends. Creating relevant content in response to trends and events or what people experience at this specific time period will help you win more audiences.
Plus, subscribers gained from Shorts are included in the YouTube’s Partner Program eligibility threshold of 4,000 hours watch time. This new tool can generate subscribers and views and help users find creators’ other content. Creators will be able to apply to the company’s Partner Program if they meet a new Shorts-specific threshold of 1,000 subscribers and 10 million Shorts views over 90 days, after which they will earn 45% of ad revenue from their videos. But now things are changing for creators on YouTube. These are things every creator should consider when choosing a short content platform. There’s a huge advantage to creating short videos on YouTube, especially for new creators on the platform. YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores. Shorts has been in beta in India since September of 2020, and arrived in the United States this March. While the affiliate program is only being tested in the United States right now, the shopping feature will be available to viewers in the United States, India, Brazil, Canada and Australia. Spend just the right amount of effort. Creators have an option to refuse to let their audios be used by other authors.
For this reason many authors turned to other platforms where they have a chance to express themselves in a less energy consuming way. Shorts is the easier, less energy consuming way of creating. More YouTube news. Slow growth isn’t stopping YouTube from innovating and creating new products and features this year including expanded translation tools, video trim, and audio. YouTube growth. Surprisingly, YouTube showed slow growth for Q3 2022. YouTube earnings were down about 2% to $7.07 billion from $7.21 billion. YouTube is working on more features that we can expect in the next few months. Music & Sound. You can select parts of tracks you want to use from the Shorts catalog or sounds from other eligible Shorts to create your video. Another Short Video Platform? People enjoy watching short content and swipe through a range of videos to choose what they like. The views are only included in YouTube analytics when users swipe up to a video in the Shorts player. Given these moves, it makes sense for YouTube to bring shopping to Shorts too.” TechCrunch.
As of now, Shorts are not eligible for ads and can not be monetized but YouTube has kept this door open: ‘As we continue to experiment and improve the Shorts experience, there may be opportunities to monetize Shorts in the future.’ Stay updated with the AIR Media-Tech blog and be the first to learn what YouTube will surprise us with next. 2022 Third Door Media, Inc. All rights reserved. Taking that into account, Shorts provide a great way to improve your view count data. If a viewer clicks to watch a video on the Home page, the view does not count. YouTube has launched a short-form video creation tool - YouTube Shorts - vertical videos up to 15 seconds in length with the option to string multiple clips to create videos up to 60 seconds long. Text & Timeline. You can add text to your video and control when it appears and disappears using the Timeline feature. Shorts can become a powerful tool in making your content known to users. Each edition is a source of inspiration, product updates, and helpful tips to support authors on their creation journey with the new tool. Da ta has been generated with GSA Conte nt Gener ator Demoversi on!
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