YouTube Shorts 2.0 is here - and Requires tHIS Strategy

A lot of creators still think that YouTube Shorts hurts their audience retention on their channel. In the beginning you could still get thousands of views with a “bad” YouTube Short, but now the competition makes Shorts that viewers enjoy much more, so the algorithm will serve those, instead of your “bad” Short. If you want to make a short, condense your content down to the bare essentials, the absolute minimum to get a message across. YouTube is all about audience retention and Shorts is no exception, try to have minimum 70% Average Percentage Viewed in order to stay on the shorts shelve. Then look at your YouTube Analytics and see what you can learn, especially look at your audience retention graph and Average Percentage Viewed for traffic source Shorts. I’ve advised a channel that exploded with YouTube shorts. I’ve also seen a shift in type of content that works and not. In other words that is an audience that watches shorts and maybe not into long form content. Data h as been generat ed by GSA Con᠎te᠎nt G᠎ener ator D​emoversion.

There are not a lot of Shorts tutorials out there, in fact I didn’t see any in my Shorts feed. Shorts are vertical format videos, instead of horizontal. Remember that Shorts is meant to be fun, or evoke emotion, but not a step-by-step explanation of how to to it. Shorts are not long form videos, shortened. When you are serious about YouTube and want to take it to the next level, take a look at my video training program: Viral Strategy. Shorts are easy-to-digest videos that doesn’t take up a lot of brain space for viewers, because that is generally not the state-of-mind of a mainly swiping audience. So, I want to take a different approach. We all want more views on Youtube, if it’s 2022 or it’s next year. Then make a second batch of 3 more shorts and release them the same way as you did before: 3 videos, 3 short. Which in its turn will create much more returning viewers which results in quicker channel growth. Will shorts hurt your YouTube channel? Make 3 shorts as a test. Should you make Shorts? Viewers don’t have convenient player controls on the shorts shelve on a mobile phone. If things go too fast, too slow or they don’t like it, the only choice they have is to pause or swipe.

But a swiping audience has no say in what they get served next, they only can swipe to the next Short. When I watch YouTube shorts, almost all shorts I get served by the algorithm are visual entertainment videos. When you watch a lot of shorts, you can also get shorts suggestions in YouTube Home, Search and Suggested. There is no room for fluff in shorts. There is less promotion of shorts to long-form content watchers. In the beginning there was a large audience and not a lot of creators, relatively speaking. So millions, compared to a couple of thousand in the beginning. YouTube shorts is its own thing compared to long form content, with its own rhythm, speed and way of storytelling. Compared to the launch of YouTube shorts, YouTube shorts has gone from virtually no competition to a competitive space. YouTube only sends notifications to people who regularly watch shorts. One of the things that has changed algorithmically is the notifications. Artic᠎le was c reated wi th the ᠎he lp of GSA C ontent Gen​erat᠎or Dem᠎oversion.

My rule of thumb is: one type of audience per YouTube channel. You won’t risk to hurt one type of content with the other, with their own specific audience. When you do a lot of Shorts, you will attract a Shorts audience, which subscribe to you because of the Shorts and not your long-form content. In contrast to when Shorts was introduced: before could be an extension of your long-form content. Shorts are “short” snackable videos on a small screen. By nature, tutorials are search based content, because people want that information at that specific time. It needs to be something that people can remember after they’ve watched the short. But nobody watched his long form content, because his audience wants to see what they subscribed to: the shorts. I highly recommend you to start a separate shorts channel now the algorithms changed this much. How do we make shorts that better meets the new needs that can actually compete? This ᠎data was generat ed by GSA C on​te᠎nt Generator Demov​ersi on.

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