The Complete Guide to YouTube Shorts

To access analytics for a specific video, hover your mouse over it and click on the “Analytics” icon. Alternatively, you can click on the video and select “Analytics” from the menu on the left. Once you’ve done so, you’ll be present with the Shorts camera from which you can begin filming. Currently, adding music mutes the audio from your clips, so you’ll have to use text overlays if you want to share information with your viewers. Once you’ve added your sound, you’ll be able to choose at which point in the track the music starts. You’ll be able to browse your device for videos and add them. Once you’ve finished recording your clips, you can add various effects to your video, including text, music, and filters. The second menu item allows you to adjust your recording speed, either slowing it down or speeding it up. You can record multiple clips as long as you don’t exceed the 60 second time limit. This is a great example of how you don’t need to reinvent the wheel to reach a new audience.

It can be random selection through friends and family, but only the ones who don’t mind giving you an honest unfiltered opinion about how the video makes them feel! Clicking this takes you to a random selection of Shorts that you can navigate by swiping up to get to the next Short. Interestingly, while shooting the video takes some time, post-production/ editing can take 5-10x more than the shooting. Like those social media platforms, YouTube shorts lets you create a short video using only your mobile device, with several dedicated features that simplify mobile editing. So the entire process; pre-production which involves planning, production which involves shooting and post-production which includes editing and distribution must be factored into the timeline. After you have started to engage with your chosen video production team, they should be more than able to advise you on what they can achieve with the budget you’ve put forward.

If you have an experienced video production team and if you’re interested enough to ask, they’ll share their suggestions with you on what format you can use in the video and why it stands out over the other formats. You can choose the color, font, and position of your text. Similar to the previous example, you can also use YouTube Shorts to promote a long-form video as WebFX did in this example. Now that we know the people we want watching our video, we can draw closely into the message and content you can offer in the video. Do you feel like animated characters will do your message justice? As it is still in its infancy, new features are bound to roll out, such as monetization, which will make YouTube Shorts even more appealing to content creators. And it will still work. But rather than cut down existing content to make it work for Shorts, the team created a summary explaining what viewers could expect from watching the full video with a call to action to watch the full video via the link in the description. In this article, we’ll dive into the details of YouTube’s latest feature, how to create your own Shorts, and examples of how other businesses are utilizing YouTube Shorts.

To put it simply, YouTube Shorts is YouTube’s answer to other 15 second, short-form video services such as TikTok, Snapchat, and Instagram Reels. It could be through TV, uploading to channels like youtube, showcasing the video at a trade show, or sharing the video at a conference. What is a video brief? 6. What geographical locations and settings do you have in mind for the video? Nabati Jewelry uses YouTube Shorts to highlight the various items they have in stock, giving viewers a chance to see the jewelry from multiple angles before deciding whether to purchase it or not. Makeup brand Danessa Myricks Beauty uses YouTube Shorts to showcase its products in real-world applications, allowing viewers to get an idea of what to expect from their range of lip colors and creams. Do you use YouTube Shorts for your business? While you need to think about your content strategy, YouTube Shorts can repurpose content, promote products, or drive traffic to other content. What kind of content do you create?

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