Sundance: YouTube to Present Short Film Audience Award

From minute 2 till 3, there is an obvious drop in terms of engagement. 2-minute videos can generate great engagement. Start strong: suspense is great for Hollywood, but online people prefer content that goes straight to the point. After all, we can’t help to be detail-oriented people! Have you heard people saying “context is everything”? Just like a TED talk video normally lasts around 15 minutes, a pitching video 2 minutes, and a video advert less than 60 seconds, each video will have a specific length based on different factors like the content it covers, the audience that is being targeted, and the overall context of the piece. Of course, the specific length of each individual explainer can vary depending on different factors; the type of animated video you pick out, your company’s niche, the stage of the sales funnel for which the video is made… Of course, there are some important considerations you should bear in mind to make it highly engaging and also effective (ultimately, you want to achieve your marketing goals, right?). 6. Why are Short Videos More Effective? Just remember that the content will determine if you should go for a short or long video.

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Regarding expectations, the way you present the content (title, thumbnail, etc.) and the platforms in which you promote it will predispose the viewers to “expect” a short or long video. The Sundance Institute has selected 15 short films that will stream on the film festival’s YouTube channel from Jan. 16-24. YouTube will present the award to the film that receives the most views. YouTube is increasing its presence at this year’s Sundance Film Festival. This is the first year that YouTube has set up an outpost during Sundance. So, it’s hard to determine the best length for YouTube videos. Metube: August Sings Carmen “Habanera” / Austria (Director and screenwriter: Daniel Moshel) - George Bizet’s “Habanera” from Carmen has been reinterpreted and enhanced with electronic sounds for MeTube, a homage to thousands of ambitious YouTube users and video bloggers, and gifted and less gifted self-promoters on the Internet. The ideal duration depends on each specific audience and video type. Crowdfunding videos: ideal length would be an average of 2.5 minutes. Testimonial videos: ideal length between 60 and 119 seconds. Creative commercials: ideal length between 15 and 59 seconds. All things considered, the optimal length for an explainer video sits around the 90 seconds mark.

But please don’t put yourself in a strict position thinking that every single marketing video that you develop should last 2 minutes maximum! But you don’t have to take our word for it. We have just revealed some interesting data from Wistia’s study. For example, Hubspot has revealed that videos under 5 minutes are widely chosen on smartphones. Modesty aside, we are proud of the way we handle our projects, and for a bunch of good reasons! But if your marketing video does not perform as you expect, there might be some other reasons behind it: a poor script, or maybe a bad quality video in general. And you also have to remember that the length of your video will depend on several factors. Since your focus is to provide a helpful solution to a viewer’s pain point, you have to do it before they lose interest in what you have to say. That’s why we always focus on their needs, balancing our creativity with their marketing requirements. The content: video marketing is a whole world apart and offers you tons of possibilities to communicate your ideas: educational videos, explainer videos, testimonial videos, behind-the-scenes videos, how-to videos, podcasts, and so on.

Include your audience’s pain points at the very beginning of your video so as to quickly grab their attention. 8. How Can You Keep Your Audience’s Attention? The best starting point is to try and keep most of your videos under the two-minute mark. And if you complement it with some of the best practices in the explainer video production process (just like the ones we mentioned in this blog post) you will certainly get amazing results. 3. What is the Best Length for a Video? All of these factors will impact the length of your video. However, the optimal video length for every individual piece will vary depending on a number of factors, such as its intended audience, the channel you use to distribute it, and the “format” or style you go for. They can make your video the ideal length and make a huge difference in its quality and performance. As you can see, all the necessary information fits comfortably into a 2-minute video! Feedback: Former clients’ opinions can speak volumes about the way a company works. A paraplegic man leaves home for the first time only to discover that life in the outside world is not the way he had imagined it.

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