Rights-holders Face the Challenge of Content

Practical online video streaming was only made possible with advances in data compression, due to the impractically high bandwidth requirements of uncompressed video. Raw digital video requires a bandwidth of 168 Mbit/s for SD video, and over 1 Gbit/s for FHD video. Kincaid, Jason. "Ustream Sued By Boxing Promoter Over Pirated Broadcast". Vimeo has over thirty million registered members and has a global reach of over 170 million each month. Vimeo is a key example of this. A key example of this is that in 2008 and 2012, during the Presidential election, the debates between the two candidates were live-streamed on YouTube. They were the first company to do this and since then YouTube has provided a means of displaying internet video in order to help companies promote their products. Since then, it has become the most popular website for watching internet video. Many other companies such as BBC (with iPlayer), ITV (with ITV Player) and Channel 4 (with 4oD) have made use of internet video to allow users to livestream content, or watch on demand later.

Both live streaming and internet videos have faced controversy in recent years, largely because it is extremely difficult to access all the live-streams which show particular events. This is when particular events are streamed using a live form of internet video. The growth of internet video has provided a platform to help elevate the music industry. Saying that, the formation of Vevo has aided YouTube in terms of issues with the music industry by allowing artists/labels to get a share of revenue. However, in February 2014 they launched a 24/7 streaming network charging $9.99 per month in order to get access to every "special event". Previously the WWE’s business model involved receiving huge numbers of pay-per-view buys for special events hosted once per month and charging approx. This shows that one of the largest entertainment companies was willing to adopt to a live streaming/internet video model in order to support their business. This art ic le　w as　w᠎ri tt en by GSA Content G ener at᠎or D emover sion.

A sign of the growth of importance of internet video live streaming refers to the change in business model of the World Wrestling Entertainment (WWE). This is largely because it allows anybody to post an online video for the world to see. Another online internet video platform which was founded in June 2012 is Vine. As a result of the popularity of online video, notable events like the 2012 U.S. In recent years, the platform of internet video has been used to stream live events. H.264/MPEG-4 AVC is the most widely used video coding format on the Internet. The AVCHD is geared towards consumer shooters; this is largely because the AVCHD format capitalizes on the H.264/MPEG-4 video that is able to compress video to smaller sizes in order to allow more video to be stored in the same storage capacity. According to Nielsen, YouTube reaches more U.S. This has most particularly been seen through the platform of YouTube.

Finally it mentions that the convenience of the platform allows many people to listen to the music, which has increased potential audiences. In October 2005, Nike became the first major company to embrace YouTube as a promotional platform. Sandoval, Greg. "Universal Music seeing 'tens of millions' from YouTube". This is largely because platforms such as YouTube provide a cheap, and usually free, means to access millions of users. Colligan, Paul. "How to Use YouTube Live Streaming to Boost Your Exposure". Live streaming has also been used as a means of promoting exposure for a particular product or business. Live streaming is another important aspect of internet video. Internet video exists in several formats, the most notable being MPEG-4i AVC, AVCHD, FLV, and MP3. Aside from YouTube, there are several other internet video platforms, which despite being less popular, are still used by many. Popular in the past, and used by several video sites, including YouTube, the Adobe Flash Player has been replaced by HTML5 and this format has been abandoned. It was announced in May 2006 and since then has grown into a high-quality video format that can compete with other professional forms of media.

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