Rights-holders Face the Challenge of Content
AVCHD, or Advanced Video Coding High Definition, uses one of the more efficient video coding formats. Internet video exists in several formats, the most notable being MPEG-4i AVC, AVCHD, FLV, and MP3. Aside from YouTube, there are several other internet video platforms, which despite being less popular, are still used by many. As of 2014, there were one billion unique users to YouTube each month. There are several online video hosting services, including YouTube, as well as Vimeo, Twitch, and Youku. Popular in the past, and used by several video sites, including YouTube, the Adobe Flash Player has been replaced by HTML5 and this format has been abandoned. Flash Video (FLV) is video encoded by Adobe Flash software in order to play within the Adobe Flash Player. The AVCHD is geared towards consumer shooters; this is largely because the AVCHD format capitalizes on the H.264/MPEG-4 video that is able to compress video to smaller sizes in order to allow more video to be stored in the same storage capacity. Montgomery, Mark. "If You're Looking For More Info About The AVCHD Codec". Social media played a large role in making this a more popular internet video service. The growth of internet video has provided a platform to help elevate the music industry. This content was generated by G SA Content Generator DEMO!
In recent years, the platform of internet video has been used to stream live events. In recent years an increasing number of camcorder and cameras began employ it. Both live streaming and internet videos have faced controversy in recent years, largely because it is extremely difficult to access all the live-streams which show particular events. However, in February 2014 they launched a 24/7 streaming network charging $9.99 per month in order to get access to every "special event". This is largely because platforms such as YouTube provide a cheap, and usually free, means to access millions of users. Moreover, YouTube recommends using the MP4 Format (Although it accepts multiple formats, YouTube either converts them to .flv or .mp4 files). MPEG-4 is known as a sharing format for the internet. H.264/MPEG-4 AVC is the most widely used video coding format on the Internet. It was announced in May 2006 and since then has grown into a high-quality video format that can compete with other professional forms of media. Google purchased YouTube for $1.65 billion in October 2006 and since then it has developed it even further.
Brittany Wong also believes that YouTube helps to allow people get discovered. Saying that, the formation of Vevo has aided YouTube in terms of issues with the music industry by allowing artists/labels to get a share of revenue. Wong, Brittany. "Three Ways YouTube Has Changed the Music Industry". In the past, YouTube has also faced issues with the music industry over users publishing videos without the permission of the music industry. They were the first company to do this and since then YouTube has provided a means of displaying internet video in order to help companies promote their products. In October 2005, Nike became the first major company to embrace YouTube as a promotional platform. Another online internet video platform which was founded in June 2012 is Vine. Finally it mentions that the convenience of the platform allows many people to listen to the music, which has increased potential audiences. Their mission statement is to “empower and inspire people around the world to create, share, and discover videos”. YouTube has changed the music industry citing three ways; YouTube allows people to listen to the native music of India, for example, and other regions which would otherwise be difficult to discover.
YouTube has also faced issues surrounding copyright. Another example of a copyright issue which occurred to online streaming was when uStream were sued by a boxing promoter in August 2009 for allowing 2,337 users to view a broadcast of the fight Roy Jones Jr. vs Omar Sheika. Live streaming has also been used as a means of promoting exposure for a particular product or business. A sign of the growth of importance of internet video live streaming refers to the change in business model of the World Wrestling Entertainment (WWE). Live streaming is another important aspect of internet video. Internet video (online video / cloud-based video) is the general field that deals with the transmission of digital video over the internet. Many other companies such as BBC (with iPlayer), ITV (with ITV Player) and Channel 4 (with 4oD) have made use of internet video to allow users to livestream content, or watch on demand later. VanDerWerff, Emily. "Why don't we have a standalone HBO Go? Look to the WWE Network for an answer". The issues can be seen by the fact that since 2007, YouTube has paid out one billion dollars to copyright holders.
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