How to make a YouTube Short in 2022: the Ultimate Beginner’s Guide

You need to use a desktop computer or the YouTube Studio app to add thumbnails to your Shorts. Post a comment on your video, pin it to the top, and add a link to more videos and playlists. Post it the way you would a normal YouTube video, and the platform will automatically recognize it as a Short. 6. YouTube will take you back to the record screen. But viewers can also watch Shorts as a regular YouTube video - one with ads, comments, and suggested videos nearby. Think of your video thumbnail as a calling card. As of now, you have to add video descriptions and tags after a Short is uploaded. 3. Tap Add Music at the top of the screen (shown below). When you’re finished adding music and text to your Short, click Next in the top right corner of the screen. 5. Give your text a background using the A symbol in the top left corner. As a creator, you won’t get a copyright claim or strike for using music in your content, especially if you’re adding songs via Shorts beta.

3. The music won’t sync perfectly, so you’ll have to do some editing. Aim to make people laugh or cry so they have a reason to share your Shorts. It all depends on where people watch your Shorts in the YouTube app. Most of the time, people watch these videos on a display shelf within the app. This allows you to post videos from your camera roll rather than record something new. India. If you’re outside of those regions, you can still post a Short by making a vertical video under 60 seconds. That’s why you should always post vertical Shorts that fill the entire screen. That’s why some creators are looping their videos. Try to figure out why are people subscribing. Check out comments etc. Lower retention rates mean you’re less likely to end up in search results. Here’s how to find out. 3. Find the video you want to edit and tap the three dots beside it. During the YouTube: Optimization Tips For The Second Most-Popular Search Engine session at SMX East we were treated to smorgasbord of tips, tricks and sound advice for marketers wanting their video marketing to leap-frog the competition. Your obligation is to entertain, engage, inform and empower your viewers, Manny suggested as part of a list of optimization steps that included making great content, targeting your audience, making sure you have a connected user-base, being discoverable and allowing a little budget to seed engagement through some of the paid tools Google has to encourage viewing on YouTube. ​This post has be᠎en wri tt​en　by GSA　Cont᠎ent ​Gene​rator DE​MO.

For content, he suggested they fall into these kind of categories: thought leadership, tutorials and how-to, infographics, branded yet catchy and thematic series. You can record a fast-moving or slow-motion video using the speed function. Keep in mind that 0.3x doesn’t create a smooth, slow-motion video. The video timer is an amazing feature for recording brief videos. Tap that icon to set a recording duration (the maximum is 15 seconds). You can also set a timer that counts down the seconds before recording. For the second method, press and hold the record button, and then release it to finish the recording. To the left of the record button, tap the square button outlined in white. Tap the “15” above the record button to switch to 60 seconds. Don’t make every Short 60 seconds long. He also evangelized doing lots of competitor analyses and mining comments for ideas and what people like and don’t like. Which videos do they like?

It’s the last option and looks like a standard clock. Manny Rivas, Online Advertising Director at aimClear got us all excited by saying “B2B can be sexy” and started his talk by giving us a pep talk in digital storytelling, explaining that successful video online is all about the narrative and that it’s the story that keeps it sexy, not necessarily the product. Animator Jake Fellman, for example, earned more than 5 billion views while creating video game Shorts. Your strategy should follow the 60% entertaining, 30% inspiring and 10% branding rule, so ensure you’re uploading videos regularly, creating playlists, embedding strategic calls-to-action, and that you’re taking a community approach with timely responses and engagement with your audience. Where are users finding your videos? Views aside, YouTube is monetizing Shorts; that’s another reason to learn how to make brief, vertical videos. Those views are labeled as Shorts traffic. These TikTok-style clips have helped creators go viral with billions of global views. Is the campaign integrated with all your other marketing efforts (something we heard a lot yesterday) and have you established goals and KPIs? This was g ener᠎ated wi th　GSA C᠎onte​nt G ener​at​or Demoversion!

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