Digital 2022: Global Overview Report
Tag-team producers Ian Hecox and Anthony Padilla bested the competition with their short "Smosh Short 2: Stranded" and walked away with the "best comedy" title. To keep up with this tsunami of programming choices, hundreds of awards shows have popped up, honoring everything from the best of the best to the worst of the worst. The "best series" trophy went to the humorous (and apple-pie filled) "Ask A Ninja" series. According to YouTube, the winners will receive a trophy and are expected to post some sort of virtual acceptance speech on the site. Alternative rock group OKGo took home the trophy as most creative with its wildly popular, Grammy award-winning "Here It Goes Again" music video. And let's not overlook "most adorable" video ever -- so cute it hurts. The categories include "most creative" -- innovative and cutting edge video -- and "most inspirational" -- things that make you think or feel. Each of the seven categories (the envelope, please!) has 10 nominees selected from the site's most watched and top-rated original videos. This trend is also evident in our ranking of the platform’s most-subscribed channels, as well as our updated ranking of the platform’s all-time most viewed videos - both of which you’ll find in the full report.
Once you’ve finished watching that, read on below for the full report. Related: explore insights into social media marketing effectiveness in Hootsuite’s Social Media Trends 2022 report. You can also find my comprehensive analysis of key trends over the past decade in this in-depth article. The latest data suggest that TikTok has been adding an average of more than 650,000 new users every day over the past 3 months, which equates to almost 8 new users every second. However, TikTok has seen the biggest gains across the top 5 over the past 12 months. TikTok users also clock in an average of 19.6 hours per month using the TikTok Android app, but because the platform has fewer overall users, TikTok only comes fifth in these rankings by cumulative time spent across all users. At 11.6 hours per month, LINE also sees impressive average use rates, but with considerably fewer users overall, it only places ninth in the global rankings by total time spent. It’s important to stress that these figures vary considerably by geography though, and local rankings can look quite different to this global picture. That may not sound like a huge amount, but to put those figures in context, worldwide consumer spend on mobile apps now equates to roughly 0.2 percent of total global GDP.
For context, handsets running Android account for roughly 7 in 10 smartphones in use around the world today, so - while these figures may not include all social media users - they still provide rich insights into how the world actually uses social media platforms. Social media users: big changes in platform reporting mean that various numbers included in this year’s reports are not directly comparable with figures for the same data points featured in our previous reports. Conventional research will be an invaluable tool here, and many of the data partners featured in this year’s reports will be able to help. Research from GWI reveals that the “typical” global internet user now spends almost 7 hours per day using the internet across all devices. Research from GWI reveals that ‘recommerce’ is also an increasingly popular choice, with 1 in 7 internet users aged 16 to 64 (14.4 percent) buying a used or second-hand item online each week. Today, Americans have access to hundreds of television channels and countless Internet sites. A rt ic le w as gen er ated with the help of GSA Con tent Generator Demoversion!
151; -- Fifty years ago there were two award shows, one for movies and the other for television. PeaceOnEarth123 captured the YouTube community's minds and hearts with his "Free Hugs Campaign" video, which also received the "most inspirational" video award. The YouTube Oscars also serve another purpose, of course. From its online trove of millions of viral videos starring LonelyGirl15, AskaNinja or the Numa Numa guy, San Bruno, Calif.-based YouTube nominated 70 videos for consideration. The content of these videos ranged from knock-knock jokes to flatulent babies to confronting racial stereotypes. YouTubers rated the videos from favorite to least favorite. However, the latest data also reveal that there’s plenty more work to do. The good news is that we should see social media users reach the equivalent of 60 percent of the global population sometime in 2022 though, so even if growth rates do subside, the overall reach potential of social media should still offer plenty to get excited about. YouTube's Jamie Byrne, head of product marketing, said digital media will take on an even larger role in today's technology-driven society.
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