Digital 2022: Global Overview Report
As a result, please avoid comparing social media users and advertising audience figures in this year’s reports with figures published in our previous reports. What’s more, these figures only account for users in around 75 of the world’s larger economies, so there’s a very good chance that the total reach of YouTube ads is considerably higher than these published figures suggest. Global population: The world’s population stands at 7.91 billion in January 2022, with the annual growth rate of 1.0 percent suggesting that this figure will reach 8 billion sometime in mid-2023. Data reveal that the number of people who remain “unconnected” to the internet has now dropped below 3 billion for the first time. GWI’s latest numbers show that almost 1 in 4 internet users aged 16 to 64 now uses social media for work-related activities. When it comes to the world’s “favourite” social media platforms, GWI’s latest data reveals that Instagram has now overtaken Facebook to claim second place in the worldwide rankings. This post h as been written with GSA Content G enerator D em oversi on.
Interestingly though, despite the popularity of video and music streaming platforms, spend on video games accounted for more than half of that global total, highlighting just how valuable the gaming audience remains. Crucially though, because of the higher average cost per impression, social media advertisers actually delivered fewer total impressions in Q4 2021 compared with the same period in 2020, despite spending more overall. YouTube has closed the gap with Facebook over the past year though, with the platform’s audience growing almost twice as fast as Facebook’s. This year marks the tenth anniversary of the first global report in our Global Digital Reports series, so we can now look back over a full decade of digital data. Various data points in this year’s reports reveal that spending on social media ads has jumped significantly over the past 12 months. Filipinos, Brazilians, and Colombians aren’t far behind, with the average internet user in those countries each spending more than 10 hours per day online. We should pass the momentous 5 billion internet user milestone in time for our next quarterly Statshot report. More than 1 billion people remain offline across Southern Asia, while almost 840 million people are yet to come online across Africa.
YouTube now has at least 2.56 billion active users, which equates to roughly 88 percent of the latest Facebook total. For example, the latest data from Locowise indicates that Facebook pages can now expect an average engagement rate of just 0.07 percent. However, note that the figures we publish for YouTube are based on the platform’s ad audience, whereas the figures for Facebook represent total monthly active users. Note that Ookla recently changed its focus from mean speeds to median speeds though (click here to understand the difference), so these latest numbers aren’t directly comparable to the figures we featured in previous reports. Where we’ve been able to calculate representative growth figures, we’ve included those growth figures within this year’s reports, but where we haven’t included growth figures, it’s likely that any comparisons with historical data will deliver incorrect values. You’ll find our Digital 2022 Global Overview Report in the SlideShare embed below (click here if that’s not working for you), but read on below for my complete analysis of this year’s top findings.
Just before we get into the numbers, I’d like to encourage all readers to review our detailed notes on data, to understand how changes in data sources and methodologies may impact this year’s numbers. If you’d like to indulge in a bit of nostalgia, you can find our first Global Overview Report here, while all subsequent reports in the series are also available in our free library. Related: learn about the latest cultural themes shaping advertising effectiveness in We Are Social’s Think Forward 2022 report. Related: click here to learn more about how the world’s online video and music habits are changing. Dig deeper: read more about TikTok’s rise and audience profile by clicking here. At the same time, while the underlying tech is undoubtedly here to stay, people will come to realise that NFTs are nothing more than certificates of digital ownership, and - ultimately - it’s the assets they represent that determine their actual value. As a result, tomorrow’s big hits are just as likely to come from Hanoi and Harare as they are to come from Hollywood. Many of our lockdown-inspired behaviours have also endured, even as people venture back out into the world. For example, in the Central African Republic - where internet adoption remains stubbornly low - barely 1 in 7 people currently has access to electricity, and the vast majority of people still don’t have access to basic sanitation either.
If you liked this information and you would such as to receive even more details concerning youtube shorts kindly check out the web site.
Post a Comment for "Digital 2022: Global Overview Report"