#96 - YouTube Shorts-commerce, OnlyFans Merch, & WhatsApp Business Directory
The company's goal is to create an ecosystem to help influencers and creators launch and sell beauty brands usign consumer data and analytics. Idema also noted that Meta's strategy is to launch free products and get them to scale, then bring in paid services later - such as the ability for businesses to respond to conversations across up to 10 devices. Coupon Detective tool, a free suite of analytics that shows merchants the coupon usage on their site, the source, how often they are used, and how much revenue is being lost. Although a much smaller sample size, the results above are inline with a larger poll of 3,462 US consumers, of which PYMNTS found 21% reported that they will not be shopping for the 2022 holiday season. In November, Walmart introduced new features ahead of the holiday season including virtual queuing, a buy now button, dynamic search results, and dynamic product pages. The shopping features are available to specific US-based creators and are being tested with audiences in the US, India, Brazil, Canada, and Australia. New shopping features are coming to YouTube Shorts, including affiliate marketing and the ability to purchase items through Shorts. This is the second big push this year to attract Creators to YouTube Shorts.
It all came down to the platforms not being able to monetize those links - which was extremely shortsighted because those links would've brought more creators to their platforms which is a net positive. Creators will be able to tag products from their own stores, as well as products from other stores using their affiliate links to earn a commission. The funding will be used to recruit more primary packaging suppliers to their marketplace across North America and Europe. The funds will allow the company to meet the demand for their behavioral engagement technology. Fanfix previously partnered with various link-in-bio companies, however now the company says many of its creators requested that they build their own version of the feature to promote their paywalled content. Users want it. They've always wanted it (and have historically had to create link-in-bio workarounds). And in March this year, Shopify launched its own link-in-bio service called Linkpop. The new “Search for anything” box enables customers to search for items previously purchased, merchants matching their search term, and products sold by any Shopify merchants. The gains in online sales are helping drive the success of advertising by attracting a wider assortment of sellers who pay to promote their goods through sponsored search and display listings. Data has been cre at ed with the he lp of GSA Content Generator DEMO!
The marketplace launched in May and has grown to become the largest NFT marketplace on Avalanche with over $3.4M in secondary NFT sales and 12,000 users. The company is following data which supports that customers prefer timely delivery over fast delivery, as it allows them to plan for the day of delivery and not have to be on standby on other days. Amazon mysteriously delivered an elderly man in a supportive care establishment over £3,500 worth of the same cookbook, which he did not order, and debited his account for all of them. 3% in October compared with the same period in 2021, to $7.8 billion, as shoppers spent less per transaction on average and placed orders less often. How many WhatsApp users are there in Brazil? In November WhatsApp launched Communities, a new feature that offers larger and more structured discussion groups. All this and more in this week's 96th edition of Shopifreaks. Post has been cre ated with the help of GSA Content Generator Demoversion!
Nick Kokonas, founder of the reservations platform Tock that got acquired by Squarespace, is leaving the company, to be replaced by Matthew Tucker, the former president and COO of online ordering provider Olo. In June, I reported that Linktree launched its new Linktree Marketplace, which allowed visitors to watch, listen, shop, and donate in one place without leaving the Linktree page. Two weeks ago I reported that the company launched Tock Wine Shop to enable winery partners to sell directly to consumers. Are consumers catching on to the fees and higher prices when buying groceries online? Now WHAT type of merchandise are we talking about here? Good for OnlyFans for hopping on the merch train, but I'm wondering if these are the types of products their users are actually looking to purchase from creators? In August, I reported that Instagram shut down its affiliate commerce feature, which enabled participating users to add product tags to their Instagram posts and receive a commission when peopled tapped to view a product and subsequently purchased.
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