YouTube Shorts Complete Guide (how To, Ideas, Time Limit)

But can also extend to make up, DIY, marketing - basically anything you can teach! From their smartphone, users can create and edit clips, add music and other fun features, much like TikTok and Instagram Reels. Creating and posting a YouTube Short is relatively easy, especially if you’re already familiar with other forms of short vertical videos, like TikTok and Instagram Stories and Reels. Whether YouTube Shorts are a response to the threat of TikTok or not, they’re certainly a fun and new way to create, share, and engage with videos on YouTube. If Short videos are watched through the standard YouTube player and have ads appearing before them then creators can be paid via AdSense as usual. YouTube Shorts have taken the world by storm, attracting more than a billion daily views. YouTube Shorts are already extremely popular in over 100 countries, and these videos receive around 6.5 billion daily views. This is $100 million to be distributed over 2021-2022 to creators whose Shorts received the most engagement and views. An easy way to create YouTube Shorts content is to simply cut down and repurpose your existing content! People are more likely to re-watch content that is interesting, unexpected, or teaches them something.

Keep this in mind when creating your YouTube Shorts and focus on videos that people will love. Mythbusting will help you grab the attention of viewers as you bust common misconceptions, and can also help to establish you as a thought leader in your industry. Shorts to your video when uploading so that YouTube can identify it as a short video and put it on the “Shorts shelf” for users to find when scrolling through YouTube Shorts. This is crucial because if multiple viewers swipe away from your YouTube Shorts then YouTube will identify your video as poorly performing and will push it to less people. It’s also easy to add trending songs to your YouTube Shorts, which will make your videos even more relevant. When telling stories on YouTube Shorts, be sure to keep track of the time allowed. It’s fast-moving and you can keep your Shorts separate from your regular YouTube content, so there’s no need to focus on evergreen topics. Challenge videos are super timely so be sure to keep an eye out for what’s trending so you can join in as soon as possible. According to AdWeek, 69% of US consumers spend anywhere from 30 minutes to 3 hours watching short-form content every day, with most seeking out light entertainment as a de-stressing activity and form of self-care.

To do this, pace your content well and ensure that every second of your video counts. YouTube Shorts pop up one after the other (as a user swipes through the Shorts shelf) and so, as your video begins to play, viewers haven’t necessarily decided whether they want to watch it or not. Want to up your YouTube game even further? Be sure to check out what other people are posting on YouTube Shorts to see what is popular from week to week, and try to keep up with your own videos. When it comes to monetization, YouTube is still working out the kinks. 21 YouTube Video Ideas for BusinessesThere are countless YouTube video ideas that you can leverage to get your business noticed on the highly competitive platform. However, despite the striking resemblance to their ever-growing competitor TikTok, YouTube has stated that “YouTube has always been a place to entertained” and “User-generated short videos were born on YouTube starting with our first upload, a short 18 second video called ‘Me at the zoo’”.

According to our State of Video Marketing survey, 93% of marketers who use video say it’s an important part of their strategy. Why should you use YouTube Shorts? With that said, let’s take a look at everything you need to know about YouTube Shorts… In addition to captivating your audience within the first few seconds, you also need to keep their attention. Stories and light-hearted informative content are perfect for capturing - and keeping - the attention of viewers. Tutorials, step-by-steps, and how-tos are perfect for replayability as viewers like to rewatch to ensure they follow each step correctly. Hack videos are great for replayability and also have the potential to go viral if you share something that people find really valuable. For example, videos must be shot vertically and have an aspect ratio of 9:16 (1080×1920 pixels). YouTube Shorts are different to regular YouTube videos in many ways. Another requirement of YouTube Shorts is that videos must not exceed the 60 second time limit. As touched on above, many people are watching these videos to feel good - with some even using them as part of their daily self-care routine. Th is c on tent w as wri tten with the he​lp  of G᠎SA Content᠎ G en er at or​ D emover᠎sion​!

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