Video Brief Template: why and how to make One

Common sense would then take a seat and look at the 2 words and just a little bit, I’d think I knew what a video brief was. I know that it’s not common practice for production agencies or even the expert individual to showcase videos to a small group of people, especially for low budget videos. It acts as a first real step of communication to your likely production team (because submitting a video brief to them doesn’t mean you both have decided to work together already) or the expert. Keep in mind that whichever media you choose to use will also have it’s own impact on your budget and production process. There doesn’t have to be one specific media used, you can have your video aired on tv, shared at conferences and uploaded to the youtube channel! Timeframes are a smart way of preventing yourself from getting too caught up in the process and failing to complete the production within a specific timeline. 8. What is your timeline for the entire video production process?

But there are situations in which both parties - the client and the video production team - will be better off if they draft and agree on a detailed list of requirements. Maybe short video script or a storyboard (if your video is highly animated) is more than enough. Consider it as being the very short biography of who you are and what you’re all about, ie what you do, why you do what you do and what your values are. In case you’re struggling with a small budget and can’t afford to spend any more than you’ve already incurred, there are ways of getting this mock category of people. Let’s get started with items you’ll find in a video brief and the simple ways through which you can actually write up your own! The brief clearly communicates with your would be production team about your vision, plans and the scope within which you’ll operate. In video production for instance, shooting the video will take a good portion of the time which has got to be planned for. I’ve dealt with many different customers through my video post production agency and I can tell you one thing. So a video can be made to solve a problem and yet keep a light humorous side of things so that no one feels like they’re about to die!

It’s the ultimate checklist you can use to assess the success of your video towards your cause and targeted audience! But what if you can actually pull this off? Once you know what you’ll be sharing in the video, it’s time to think about the format in which the video will be shot. You’ll for example, mention how much better your life has become since starting this kind of lifestyle - it could be that now, you’re able to spend more quality time with your family unlike before, or you’ve been able to conquer your fear of forest camping and as a result you’re less afraid of some new changes in your life. However in each of these brackets is another layer that needs to be peeled back so as to neatly, precisely define the kind of people you are looking for. Selecting the right target audience for your project therefore depends on the kind of plans you have for your product or service. This all still depends on the audience you have determined to share your message with. Or perhaps having dancing/moving/stationary letters across the screen with a voice over will cause the audience’s mind to register your message without actually intending to?

5. How do you want the message portrayed? 2. Why do you want to make this video? No, I’ve worked with business listed on the NASDAQ that don’t supply these documents when we start working on a video project with them. The brief will save you time, because it commands that you know what you’re going to do even before you start. I’ve come across someone(s) including myself, who had absolutely no idea what a video brief was. Now, depending on the size of the project you might or might not need a video brief. The majority of young people will enjoy a video that is funny, witty yet knowledgeable, practical, simple and helpful. Do you simply want to have more people look at and comment on your travel blog? 7. What does your budget look like? Even as you contemplate this, place yourself in your audience’s shoes. Defining your audience here could be the difference between a successfully sold out product/service and a miserably failing one. 10. What’s the reaction I got from the mock audience and what changes need to be made?

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