The Right Video length for each Platform

In fact, it seems as though a set of unwritten rules exists regarding which video lengths are optimal for various social platforms. To help you optimize your video content for your various social media audiences, below are some platform-specific suggestions regarding the right video lengths for Facebook, Twitter, Instagram and YouTube. Ratings are a plus. Make sure your videos are visually stunning so they can easily grab the attention of viewers. Just keep the above tips in mind to optimize your video marketing efforts across each social media platform, so you can make your brand stand out from the crowd. If video marketers are not sensitive to the watch time preferences of users based on their chosen social platform, they can easily lose their audience’s attention, which can lead to ineffective marketing outcomes. Breaking: With more than 8 billion videos viewed every 24 hours on Facebook alone, brands are flocking to this highly engaging format to communicate their message across multiple social media platforms. With billions of hours’ worth of video being watched every day (Facebook alone logs over 8 billion videos viewed every 24 hours), it’s easy to see why brands are flocking to this highly engaging format to communicate their message.

Time-lapse and back-and-forth looping videos are perennially popular on Instagram. Your videos should be no more than two minutes in length. No doubt this is the main reason why 56% of all online videos published over the last year are less than two minutes in length. The more popular videos on the video networks are given more exposure, which will also help increase the number of views received. While it’s a given that the average Internet user has a short attention span, this doesn’t have to hinder your efforts to engage their interest with online video. Multiple studies (including this one from Wistia) have shown that for most videos, engagement tends to fall off sharply after the two-minute mark. For optimal engagement, keep your videos around the two-minute mark. Your videos should be no more than 60 seconds in length, as that is the upper limit for what the platform will support. As you continue adding videos to your channel, you will accumulate an impressive catalog of visual assets that will be engaging and helpful to the audience you’re trying to reach. Data compiled by HubSpot suggests 30 seconds might be an ideal time frame, as Instagram videos that received the most comments typically averaged about 26 seconds in length.

Your videos should be no more than 30 seconds in length, since Twitter currently has a 30-second limit for video content. So does this mean video marketers are home free as long as they keep their run time under 120 seconds? Short videos that are fun and/or informative and are able to be easily understood without sound tend to be the best performers on Facebook. Encourage customers or other viewers to comment on your videos. Competitors will leave you in the dust if you fail to adapt and provide the medium your customers are exploring. Tag the video with important keywords and phrases that are relevant to the video's contents. On the video networks like YouTube, short videos are viewed far more often than longer ones. Keep in mind that videos on Facebook will autoplay without sound first, so be sure to include appealing visuals that will make sense whether or not the audio is on. File compression will reduce the file size of the video, and make it faster to download and view. Word order may also make a difference in the video ranking, so try to use the more important keywords at or near the beginning of the video title. Con tent w as gener᠎at ed by G SA Con᠎tent Ge nerato᠎r DE᠎MO .

If possible, include important keywords in the video title. Keep in mind that simply having a video is not enough! Create a text transcript of the video. This will increase the exposure and the number of views that your video receives. Most video networks increase a video's exposure if it receives a lot of comments or views. Unless you’ve been living under a rock for some time now, you’re probably well aware that video is the undisputed king of online content. It is better to upload your video directly to Facebook rather than including a YouTube link, as Facebook’s algorithm tends to prioritize native video content. Consider YouTube to be a “digital library” where you can store a repository of video content that can be organized into various playlists by topic. Consider using video on Twitter as a way to “tease” full-length content that can be found on your website. Art icle was created wi᠎th GSA C on tent Generator᠎ Demov er sion!

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