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The central importance of Shorts to YouTube’s overall anti-TikTok offensive means the product itself has also been receiving some recent upgrades. Job openings posted to LinkedIn and other clues also indicate that ByteDance is planning to open product fulfillment centers and warehouses in the U.S., as part of a larger supply chain network. As a founding member of FemTechNet, the collective that successfully offers the DOCC (Distributed Open Collaborative Course) at places of higher learning around the world, I have worked with others to criticize MOOCs from feminist perspectives on education, technology, and neo-liberalism. This situated critique of MOOCs allows me to heartily second Lennon’s request. This is particularly crucial at a time when the digital ad market has stalled out, endangering major platforms like YouTube that depend on revenue from sponsors. This week, the company also addressed one of the major complaints of Shorts creators to date, by expanding the amount of copyrighted music or sounds that can play during a video. Electric scooter company Bird’s stock took a major blow Tuesday, it was down as much as 20% in the wake of an earnings report that warned the micro-mobility firm could soon run out of cash.
YouTube’s ad revenue declined for the first time since Google started reporting its earnings separately in the most recent quarter, dropping 2% year over year and missing analyst estimates. Once they’re signed up, these creators will earn 45% of the ad revenue from their videos. Creators will also get an opportunity to earn more conventional ad revenue via Shorts, starting next year. All of these changes are likely to make Shorts even more sticky and popular for regular users, but YouTube has also been working on upgrades designed to enhance the highly-trafficked platform’s profitability. Even with an improved “remix” feature, up until now, creators could only play 15 seconds of most licensed songs or sound effects, even though a full Short video itself can run up to 60 seconds. Think of it as the anti-Quibi, a mobile video feed that’s become so popular, people want to watch it on a wider selection of devices. Nearly two years after its launch, YouTube’s Shorts platform - a TikTok rival based around short-form video content - continues growing quickly.
As of June, the company announced that Shorts are being viewed by around 1.5 billion logged-in users each month, besting TikTok’s 1 billion monthly user count, as reported in September 2021. YouTube’s entire monthly logged in audience sits at around 2 billion total users, meaning around 75% of its users interact in some way with Shorts, which are now the app and site’s fastest-growing format. Earlier this month, YouTube introduced a new Shorts experience designed for viewing on televisions, which present the clips in a full-screen, interactive format. Just this week, TikTok introduced its “Shops” integration with selected U.S. The Financial Times reported that eligible creators in the U.S. Thanks to a newly announced licensing deal, though, creators can now sample a full 60 seconds of music and sounds from other clips. Viewers in a number of pilot program countries - including the U.S., India, Brazil, Canada and Australia - will then see the tags pop up during the clips, and can click them to go directly to the storefront where they’re available for sale. Snap’s 523 accelerator is a 12-month program that aims to support and elevate content creators from underrepresented groups, offering participants $10,000 every month to support the creators’ investment in conception and filming content. Data has been c reated by GSA Content Generator DEMO.
What's It Like to Work With Snap's 523 Accelerator Program? On this episode of the Behind Her Empire podcast, influencer Mona Vand discusses the trials and tribulations of building a business around your personal brand. From brand deals to creator funds, influencers are finding new ways to make their personal brand a business enterprise. Shorts videos that are available for sale in their stores. Partly in response to these changes, YouTube has started testing ecommerce features within the Shorts platform. For their part, TikTok owner ByteDance has had the same idea, and also clearly plans to expand options for revenue-sharing and ecommerce sales by creators within the app. The expanded options are expected to make their way into the app later this week. TSAntiHeroChallenge promotion. In a sign of how key Shorts have become to the platform’s overall vision, in October, a redesign split YouTube’s app into three separate tabs - one for on-demand videos, another for livestreams and a third just for Shorts. This con tent has been gen erated with GSA Content Generator DEMO !
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